This dynamic intensive fashion course trains participants in the main technical and theoretical concepts related to fashion photography, shooting, style and image. For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using image to persuade and inspire, and create an emotional response.
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of aspirational desire in fashion products are also investigated in relation to fashion advertising, public relations and visual display in both traditional and online media.
With an eye for detail, trims, fastenings, and textures, accessories designers are increasingly in demand in the fashion and luxury product sector. Accessories in fact, represent a consistent part of fashion brand collections, with sales and market share increasing year on year. For those with limited time available, this course provides the technical and theoretical concepts related to accessories design and the luxury accessories market. Through design and illustration and the study of production techniques and materials, participants learn how to design accessory collections accompanied with technical drawings for the creation and the prototyping of bags and shoes. Accessories are the true expression of the craftsman and this course also looks at italianness ; Italian style and quality that influences and plays an important role in global luxury and accessories design, represented worldwide by the Made in Italy quality mark.
Planning an interior space means creating a story of styles, moods, colour and light, reflecting contemporary lifestyle living, or interpreting a theme from a given design brief.For those with limited time available, this course provides the technical and theoretical concepts related to interior spaces, looking at the methodologies in developing a concept, and the applicable representation techniques of an interior design project. Participants begin looking at various interior styles for domestic space, including the impact of furnishings, materials and fabrics, patterns, colours and shades, progressing onto more complex projects in commercial retail, and leisure spaces (e.g. restaurants, bars, leisure clubs).
In this fashion course they learn key concepts in how to tell a story to promote fashion and luxury through traditional methods, and new media tools (social media, online platforms, viral content and many more).Participants analyse and experience key aspects of communication and promotion, learning how to transmit and spread a captivating image of the magic of fashion and luxury. In order to present an innovative and effective campaign they study image, trends, consumer habits and market research techniques through a complex mix of contemporary, cultural and aesthetic visual media. Via the study of semiotics participants analyse the world of verbal and non-verbal communication through the study of signs and the meaning of messages throughout different periods and cultures, and learn how to take simple gestures and turn them into influential promotional conversations. Fashion promoters are both creative and business minded.
Fashion Design Intensive produce students able to design a collection and merge research, creativity and marketing.The programme begins with the development of a personal sketching language. Then students will learn how to discipline theircreativity to fit the marketplace and fulfil consumers demands.
This short intensive 3-weeks Portfolio Surgery course improves the standard of creative portfolios presented for admission onto Istituto Marangoni master s courses. The fashion course focuses on understanding volume and the technical design of clothing with a holistic vision of the creative process. Tutorials help participants to perfect research in the fashion industry through sourcing relevant images and analysing cultural influences, fundamental when considering a design proposal, and ultimately, in planning for a successful career in fashion.
Participants explore business and management issues specific to the fashion industry, gaining a broad understanding of a contemporary fashion business and its internal organisation, as well as studying cost analysis and the main principles of finance. In this fashion course they analyse micro and macro work environments, the main macroeconomic indicators and their influence on the growth and development of the global market, as well as the supply chain and product development strategies.
This short intensive 3-weeks course improves the standards of design research and creative portfolios presented for admission onto Istituto Marangoni master s courses.Candidates who satisfy the admissions qualifications may require additional tuition in design techniques and portfolio presentation skills to accomplish the high standards of postgraduate education; improving their proficiency in creative research, 2D & 3D (CAD) illustration techniques, or in the technical representation of interiors, product, jewellery or textile design. The course focuses on understanding design in relation to space, the environment, or target audience and industry needs, with a holistic vision of the creative process.
Fashion Design Intensive produce students able to design a collection and merge research, creativity and marketing.The programme begins with the development of a personal sketching language. Then students will learn how to discipline theircreativity to fit the marketplace and fulfil consumers demands.
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of aspirational desire in fashion products are also investigated in relation to fashion advertising, public relations and visual display in both traditional and online media.
Shoe design is one of the most exciting and challenging sectors in fashion today. Meeting the needs of those with limited time available, this intensive one-year Shoe Design course provides the technical and theoretical concepts related to shoe design and production techniques, cultivating a new generation of footwear artisans set in the birthplace of Italian leather goods and the accessories industry; Firenze, Italy
This short intensive 3-weeks Portfolio Surgery course improves the standard of creative portfolios presented for admission onto Istituto Marangoni master s courses. The fashion course focuses on understanding volume and the technical design of clothing with a holistic vision of the creative process. Tutorials help participants to perfect research in the fashion industry through sourcing relevant images and analysing cultural influences, fundamental when considering a design proposal, and ultimately, in planning for a successful career in fashion.
Participants explore business and management issues specific to the fashion industry, gaining a broad understanding of a contemporary fashion business and its internal organisation, as well as studying cost analysis and the main principles of finance. In this fashion course they analyse micro and macro work environments, the main macroeconomic indicators and their influence on the growth and development of the global market, as well as the supply chain and product development strategies.
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