Bachelor of Commerce in Economics and Marketing

3 Years On Campus Joint-bachelors Program

University of Malta

Program Overview

The Bachelor of Commerce in Economics and Marketing at the University of Malta gives you a powerful mix of economic insights and marketing savvy, helping you understand consumer behavior, brand strategies, and global market dynamics. It's perfect for students who love analyzing trends, crafting strategies, and turning ideas into business success—whether you're eyeing roles in marketing, consulting, or economic policy.

Curriculum Structure
Year 1
You'll kick off with a solid foundation in business essentials, diving into Business Statistics 1 (EMA1100) to master data analysis, Foundations and Applications of Economics (EMA1310) to grasp core economic principles, and Introduction to Psychology in Business and Public Life (EMA1312) alongside Introduction to Sociology for Business and Public Life (EMA1313) to understand what drives people and societies in markets. This year builds your analytical skills while sparking curiosity about how economics shapes everyday business decisions.

Year 3
Things get exciting as you tackle advanced tools like Statistical Design and Tools for Business (EMA3001) for smarter data-driven choices, Pricing Methods and Strategies (MRK3203) to learn how to set prices that win markets, and Marketing and Web Science (MRK3603) to explore digital trends. You'll also pick electives such as Branding and Public Relations (MRK3005) or Distribution Strategy and Marketing Channels (MRK3601), blending economics with real-world marketing tactics in Semester 1, then advancing to Services Marketing (MRK3012) and Practical Strategic Marketing Management (MRK3014) plus options like International Marketing (MRK3041) or Social Media Strategy (MRK3600) in Semester 2—preparing you to strategize like a pro.

Focus areas
Consumer behavior, brand strategy, economic foundations, pricing, digital marketing, services, and international channels—combining econ analytics with marketing creativity.

Learning outcomes
You'll interpret market dynamics, apply economic tools to business, design strategies for branding and pricing, and use stats for data-informed decisions in competitive environments.

Professional alignment (accreditation)
Offered by the Faculty of Economics, Management and Accountancy, this program aligns with industry needs through practical units and electives, ensuring skills for marketing, econ analysis, and business roles—no specific external accreditation noted, but built on University of Malta's rigorous standards.

Reputation (employability rankings)
University of Malta's FEMA faculty programs boast strong employability, with graduates in high demand for their blend of econ and marketing expertise—check official stats for top rankings in business fields across Europe.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Commerce in Economics and Marketing at the University of Malta, you'll dive into hands-on learning right from the start, building practical skills through real-world marketing challenges like strategy design, big data analysis, and campaign development, all backed by the Department of Marketing's applied research. Classes blend cutting-edge insights from faculty with industry backgrounds and tools for strategy formulation, including units like Practical Strategic Marketing Management and electives in Marketing Automation, Digital Marketing, and Marketing and Web Science that teach you to use digital tools and software for modern marketing. This prepares you for roles in dynamic environments, with opportunities tied to the Faculty of Economics, Management and Accountancy (FEMA)'s focus on linking academia, industry, and society through field-based projects.

Here's how experiential learning comes alive in this program, drawing directly from our curriculum and facilities::
- Group projects and applied practice: Tutorials in marketing units emphasize group work on real scenarios, like the Marketing Mix, consumer behavior, and international strategies, with 1-hour weekly sessions for hands-on application.
- Digital tools and software: Courses cover Marketing Automation, Digital Marketing: Fundamentals and Strategy Development, Marketing and Web Science, and Internet Marketing, equipping you with tools for online strategies, AI in marketing, and web analytics.
- Research-embedded projects: Student projects align with faculty research in sustainability and industry needs, using field data collection methods, with access to recent publications and dissertations via the university library.
- Internships and international exposure: Opportunities through Erasmus placements in Marketing & Management at partner universities like University of Nicosia (Cyprus) or Universita' degli studi di Siena (Italy), plus progression to MSc programs with hands-on strategy skills.
- Dedicated facilities: Study in the Faculty of Economics, Management and Accountancy (FEMA) at Msida campus, with the Department of Marketing providing specialized spaces; nearby Campus Hub accommodation; and full library access for research.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce in Economics and Marketing at the University of Malta develop a strong combination of economic analysis and practical marketing skills that are highly valued by employers. You’ll be well-prepared for roles such as Market Research Analyst, Marketing Coordinator, Economic Consultant, or Brand Strategist, giving you opportunities in both business and public-sector careers. This mix of skills allows you to understand both consumer behaviour and economic trends, making you versatile in today’s job market.

Here’s how this degree supports your future success:

Career support from the university: The University’s Career Services team provides guidance on CV writing, interview preparation, internships, and connecting with job opportunities to help you launch your career.
Practical, in-demand skills: You’ll learn market research, consumer behaviour analysis, product management, digital marketing strategy, and intermediate to advanced economic theory — all highly sought-after skills in marketing, consulting, and business analysis roles.
Industry relevance: The programme includes study units reflecting current business practices, such as digital marketing strategy and marketing research planning, ensuring your learning connects directly to real work environments.
Valued qualification: This is an MQF Level 6 degree, recognised across Europe and beyond, giving your qualification credibility with employers internationally.
Graduate outcomes: You will graduate with the ability to analyse data, interpret market trends, develop effective marketing campaigns, and make evidence-based economic decisions — essential capabilities in today’s competitive job market.

Further Academic Progression:
After completing this programme, many students continue with postgraduate studies such as a Master’s in Marketing, Economics, Business Analytics, or an MBA to specialise further and enhance career opportunities. These paths can help you advance into leadership, strategic, or specialised roles in marketing research, economic planning, or consultancy.

Country Requirements

China: Applicants must present the National College Entrance Examination (Gaokao) with a minimum overall score of 65%, including passes in a non-English language, one humanities subject, and one science subject (preferably Mathematics); if these subjects are not included in the Gaokao, they may be considered from the Senior Secondary School Graduation Certificate.
France: Applicants must present the French Baccalauréat (or equivalent) with a minimum overall average of 16, including passes in a non-English language, one humanities subject, and one science subject (preferably Mathematics); if not taken in the final year, these subjects may be considered from the previous year.
Germany: Applicants must present the Abitur (Zeugnis der Allgemeinen Hochschulreife) with passes in a non-English language, one humanities subject, and one science subject (preferably Mathematics) in the final year; if not taken in the final year, these subjects may be considered from the previous year.
Canada: Applicants must present a Canadian high school qualification (such as the Ontario Secondary School Diploma or equivalent) with a minimum overall average of 85% in Grade 12 subjects, including a non-English language, one humanities subject, and one science subject (preferably Mathematics); if not taken in the final year, these subjects may be considered from the previous year.
India: Applicants with Indian Class XII qualifications (ISC, HSC, or CBSE) may be required to complete a pathway programme to develop the necessary skills for entry into undergraduate studies at the University of Malta.
Nepal: Applicants with national school qualifications may be required to complete a pathway programme at the International School for Foundation Studies, where teaching is delivered in small groups with personalised attention to support progression into undergraduate study.
Egypt: Applicants with the General Secondary Education Certificate may be required to complete a pathway programme at the International School for Foundation Studies, where small class sizes ensure personalised support for progression into undergraduate study.
South Africa: Applicants with the National Senior Certificate or IEB National Senior Certificate may be required to complete a pathway programme at the International School for Foundation Studies, where small class sizes provide personalised support for progression into undergraduate study.
United Kingdom: Applicants must present 3 GCE A-Level passes at grade B or better, including a language, a science, and a humanities subject, along with 3 GCSE passes at grade 4 or higher in English, a non-English language, and Mathematics (if not offered at A-Level).
United States: Applicants must present an American High School Diploma with a cumulative GPA between 2 and 4, including good Grade 12 passes in English, a non-English language (for non-Maltese applicants), Mathematics, and a humanities subject; if not taken in the final year, the language and Mathematics may be considered from the previous year.
United States: Applicants must also have a minimum of three College Board Advanced Placement (AP) passes with a score of 3 or higher; SAT scores cannot replace AP passes.