Ma in integrated marketing communication in City university of hong kong

This programme aims to provide quality education to students in integrated marketing communication, blending seamlessly traditionally separated communication modes of advertising, public relations, marketing and new media communication. It furnishes students with the knowledge of theories and principles on integrated marketing communication as well as skills of applying the state-of-the-art technologies in discovering, exploring and presenting unique peculiarities of social realities. This programme, thus, prepares students who are equipped with the knowledge and skills to work as communication professionals in a converged media/communication environment for a wide range of careers in such sectors as the media, public and corporate communication, advertising and public relations, and civil service.

Hold a bachelor s degree from one of the universities in Hong Kong or from an overseas institution recognised for this purpose by the University or hold such other qualifications as deemed acceptable by the University as equivalent. A TOEFL score of 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (Internet-based test) or an overall band score of 6.5 in IELTS) or band 6, HKDSE scores.

Command the relevant body of knowledge and critical abilities in analyzing and discovering the complexities involving the interplay among media, integrated marketing communication and society, Demonstrate the ability and knowledge to design and implement effective communication tasks using integrated marketing communication skills in advertising, public relations, marketing and new media, Adopt emerging new communication technologies to generate creative ideas in practice of integrated marketing communication, Apply relevant theories/principles and conduct appropriate research to conceive, analyze and develop ethical solutions to practical communication problems in various public and private sectors, domestic and international alike.

28th Feb