M.S Emergency and Disaster Communication

Emergency risk communication encompasses the urgency of disaster communication with the need to communicate risks and benefits to stakeholders and the public. Emergency risk communication differs from crisis communication in that the communicator is not perceived as a participant in the crisis or disaster, except as an agent to resolve the crisis or emergency. Emergency risk communication is the attempt by experts to provide information to allow an individual, stakeholders, or an entire community to make the best possible decisions about their well being within nearly impossible time constraints and ultimately accept the imperfect nature of choices during the crisis. This is the communication that goes on in emergency rooms, not doctors clinical offices