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2 Years On Campus Masters Program
RMIT UniversityThe Master of Design (Media & Communication) in digital ethnography at RMIT University is an innovative program designed for those passionate about understanding the intersection of design, culture, and technology. This program is ideal for students who wish to explore contemporary design practices through the lens of digital ethnography, equipping them with the skills to conduct in-depth research and analysis in diverse contexts.
Curriculum Structure:
Year 1 : In the first year, students will dive into foundational concepts with courses such as "Design Research Methods" and "Digital Ethnography." These units will introduce students to various research methodologies and the principles of ethnographic study, enabling them to critically engage with digital cultures and design practices.
Year 2 : The second year builds on this foundation with advanced courses like "Participatory Design" and "Cultural Analysis in Design." Here, students will learn to apply ethnographic methods in participatory contexts, exploring how design can influence and be influenced by cultural dynamics, while also honing their analytical skills to interpret complex cultural narratives.
Focus Areas: Digital ethnography, design research methodologies, participatory design, cultural analysis.
Learning Outcomes: Critical analysis of digital cultures, application of ethnographic methods in design, development of innovative design solutions, and effective communication of research findings.
Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that graduates are well-prepared for careers in design research and related fields.
Reputation (Employability Rankings): RMIT University consistently ranks highly in employability, with QS World University Rankings placing it among the top universities globally for design and creative arts.
At RMIT University, the Master of Design (Media & Communication) in digital ethnography offers students a unique opportunity to immerse themselves in practical, hands-on learning experiences that are essential for developing advanced skills in design research. The program emphasizes experiential learning through a variety of engaging activities, including collaborative projects, fieldwork, and access to state-of-the-art facilities. Students will have the chance to work with cutting-edge digital tools and software, enhancing their research capabilities and preparing them for real-world challenges.
Here are some key aspects of the experiential learning opportunities available in this program:
- Collaborative Projects: Engage in group projects that foster teamwork and innovation, allowing you to apply theoretical knowledge in practical settings.
- Fieldwork Opportunities: Conduct ethnographic research in diverse environments, gaining firsthand experience in understanding user behaviors and cultural contexts.
- Access to Digital Tools: Utilize industry-standard software such as Adobe Creative Suite, Sketch, and various data analysis tools to enhance your design research.
- Internship Opportunities: Benefit from connections with industry partners, providing pathways for internships that offer valuable work experience and networking opportunities.
- Dedicated Research Laboratories: Work in specialized labs equipped with the latest technology for design research, enabling you to experiment and refine your ideas.
- Library Resources: Access extensive library collections and digital resources that support your research and learning, including databases, journals, and design archives.
- Field Trips: Participate in excursions to design studios, cultural institutions, and community organizations, allowing you to observe and engage with real-world design practices.
- Design Institutes: Collaborate with RMIT’s various design institutes, which focus on innovation and research, providing additional resources and expertise.
The Master of Design (Media & Communication) in digital ethnography at RMIT University equips graduates with the skills to excel in various dynamic roles within the design and research sectors. Graduates often find themselves in positions such as User Experience Researcher, Design Strategist, Digital Ethnographer, or Innovation Consultant. These roles leverage the unique insights gained from understanding user behavior and cultural contexts, making you a valuable asset in today’s digital landscape.
Here’s how RMIT supports your journey towards a successful career:
- Career Services: RMIT offers dedicated career services, including personalized career coaching, resume workshops, and interview preparation, ensuring you are well-prepared to enter the job market.
- Employment Stats: RMIT boasts an impressive employment rate, with over 80% of graduates finding work within four months of completing their degree. The average starting salary for graduates in design-related fields is around AUD 70,000, reflecting the high demand for skilled professionals.
- University–Industry Partnerships: RMIT has strong connections with leading companies and organizations, such as Adobe and the Australian Design Council, providing students with opportunities for internships, collaborative projects, and networking events that can lead to job placements.
- Long-term Accreditation Value: The Master of Design Research is recognized globally, ensuring that your qualification holds value in various international markets, enhancing your employability.
- Graduation Outcomes: Graduates of this program are known for their innovative thinking and ability to apply design research methodologies, making them highly sought after in both academic and professional settings.
Further Academic Progression: After completing the Master of Design Research, you may choose to pursue a PhD in Design or a related field, allowing you to delve deeper into research and contribute to academic knowledge. This path can open doors to teaching positions at universities or advanced research roles in industry, further enhancing your expertise and career prospects.
A bachelor degree requiring at least four years of full-time study in a relevant discipline, awarded with honours, with a research component such as a thesis, research project or research methodology courses equivalent to at least 25% of a full-time academic year. Applicants must have achieved at least a credit average in the final year; or
Applicants may also be considered based on appropriate academic qualifications and/or experience that demonstrate sufficient knowledge of the proposed or related field and the research potential required to undertake the program.
At RMIT, a Credit grade represents an academic achievement of 60% or higher.
IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT) for Australia: minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Australian citizens, Australian permanent residents and New Zealand citizens may be eligible for a Research Training Scheme (RTS) place, under which the Commonwealth Government funds their tuition costs and provides a full exemption from tuition fees.
Campus location: Melbourne City Campus, Melbourne, Victoria, Australia. India: Indian four-year honours bachelor’s degree in a relevant discipline with 25% research component and 60%+ final-year average, or equivalent academic qualifications/experience.China: Chinese four-year honours bachelor’s degree in a relevant discipline with 25% research component and 60%+ final-year average, or equivalent academic qualifications/experience.US: US four-year honours bachelor’s degree in a relevant discipline with 25% research component and 60%+ final-year average, or equivalent academic qualifications/experience.UK: UK four-year honours bachelor’s degree in a relevant discipline with 25% research component and 60%+ final-year average, or equivalent academic qualifications/experience.Digital EthnographerMedia ResearcherUX ResearcherDigital Content StrategistSocial Media StrategistCommunication DesignerMedia AnalystDigital ResearcherUser Experience DesignerCreative Strategist
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