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2 Years On Campus Masters Program
Monash UniversityThe Master of Applied Marketing, Master of Management combines advanced marketing expertise with strategic management skills, making it ideal for students aiming to become effective marketing and business leaders. Students explore marketing strategy, analytics, ethical marketplaces, leadership, organisational change and strategic management, gaining the practical knowledge needed to lead organisations in a competitive business environment.
Curriculum Structure:
Year 1: Students develop their marketing foundation through units such as Driving organisational value through marketing, Using marketing analytics for better decision making, and Shaping ethical marketplaces, while also building management capabilities through Organisations: people, purpose and structure and Leadership. These studies develop the ability to apply marketing insights alongside effective organisational leadership.
Year 2: Students advance their specialist knowledge through Marketing strategy masterclass, Establishing and building strong brands, Social media marketing, and management units including Managing organisational change and Strategic management. The combination of applied marketing and advanced management prepares students to solve complex business challenges and lead strategic initiatives.
Focus areas: Applied marketing, marketing analytics, marketing strategy, brand management, social media marketing, leadership, organisational change, strategic management
Learning outcomes: Apply advanced marketing knowledge, analyse marketing data for decision-making, develop marketing strategies, build strong brands, lead organisations effectively, manage organisational change, solve complex business problems, communicate strategic recommendations
Professional alignment (accreditation): The double degree's learning outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes, while the Master of Management component develops advanced management capabilities and professional skills.
Reputation (employability rankings): Monash University is internationally recognised for its business and management education, with the program combining specialist marketing expertise and advanced management capabilities to support professional progression.
The Master of Applied Marketing, Master of Management combines advanced marketing practice with management learning, giving students opportunities to apply concepts through major projects, simulations, case studies, industry visits, and real-world business challenges. The Marketing Strategy Masterclass uses direct decision-making scenarios, competitive case exercises, simulations, and immersive industry visits, while the program also offers study tours, consulting projects, and industry placements.
Industry Projects: Students can undertake a Major Project, where they apply their marketing knowledge to an extended practical project, or choose electives involving consulting projects and industry placements.
Global Study: The Global Study Program in Marketing allows students to travel overseas, visit organisations and brands with global operations, engage with senior executives, and develop strategies for real marketing challenges.
Simulation and Digital Tools: Marketing students can experience sales role-play labs featuring realistic meeting rooms, high-tech cameras, audio-video systems, and integration with Monash's Moodle learning platform, allowing students to practise and review real-world sales and negotiation scenarios.
Industry Engagement: Students benefit from interaction with business leaders through initiatives such as the Monash Marketing Business Breakfast, industry collaborations, research activities, and sponsored industry initiatives.
Research Facilities: The Australian Consumer and Retail Studies (ACRS) Research Unit provides opportunities for industry-linked research in consumer, retail, and services contexts, supporting practical exposure to current business challenges.
Facilities and Resources: Students have access to Monash Business School's marketing learning and research environment, including specialised marketing facilities, digital learning platforms, research expertise, and industry-connected activities.
Graduates of the Master of Applied Marketing, Master of Management can combine advanced marketing expertise with broad management capabilities, preparing them for strategic roles across marketing, business development, and management. The dual qualification is particularly suited to careers where professionals need to connect customer insights and marketing strategy with wider organisational decision-making.
Typical Roles: Marketing Manager, Brand Manager, Business Development Manager, Management Consultant
Further Academic Progression: Graduates can continue their studies through relevant graduate research programs, including a Master of Philosophy or PhD, subject to meeting the applicable entry requirements.
An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience.
A minor is at least four units (equivalent to 24 Monash credit points).
Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
TOEFL iBT requirement: 79 overall, with Reading 13, Listening 12, Speaking 18, and Writing 21 (0–120 scale), or 4.0 overall, with Reading 3.5, Listening 3.0, Speaking 3.5, and Writing 4.5 (1–6 scale).
IELTS Academic requirement: Overall score of 6.5, with a minimum of 6.0 in Listening, Reading, Writing, and Speaking.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course.
Campus location: Caulfield campus, Melbourne, Victoria, Australia. India: A recognised Bachelor’s degree equivalent to an Australian AQF Level 7, with a major in a cognate discipline and at least a 65% average or equivalent GPA; or a Bachelor’s degree with 5 years’ relevant professional experience.UK: A recognised Bachelor’s degree equivalent to an Australian AQF Level 7, with a major in a cognate discipline and at least a 65% average or equivalent GPA; or a Bachelor’s degree with 5 years’ relevant professional experience.USA: A recognised Bachelor’s degree equivalent to an Australian AQF Level 7, with a major in a cognate discipline and at least a 65% average or equivalent GPA; or a Bachelor’s degree with 5 years’ relevant professional experience.China: A recognised Bachelor’s degree equivalent to an Australian AQF Level 7, with a major in a cognate discipline and at least a 65% average or equivalent GPA; or a Bachelor’s degree with 5 years’ relevant professional experience.Marketing ManagerBrand ManagerDigital Marketing ManagerMarketing AnalystProduct ManagerMarket Research AnalystBusiness Development ManagerManagement Consultant
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