Master of Business Administration Specialisation in Marketing

1 Years On Campus Masters Program

Griffith University Nathan Campus

Program Overview

The Master of Business Administration with a Specialisation in Marketing at Griffith University’s Nathan Campus is designed for aspiring marketing professionals who want to deepen their understanding of strategic marketing practices and enhance their leadership skills. This program is ideal for individuals looking to advance their careers in marketing, equipping them with the knowledge and tools to navigate the dynamic business landscape.

Curriculum Structure:

Year 1: Business Strategy, Leadership and Organisational Behaviour, Accounting and Financial Management, Business Analytics, Marketing Management, Consumer Behaviour, Digital Marketing, Marketing Research.

Year 2: Strategic Marketing, Brand Management, Marketing Analytics, Customer Experience Management, Global Marketing, Marketing Communications, MBA Capstone Project.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Planning, Data-Driven Decision Making, Leadership in Marketing

Professional Alignment (Accreditation): The program is accredited by the Australian Marketing Institute (AMI), ensuring that the curriculum meets industry standards and prepares students for professional success.

Reputation (Employability Rankings): Griffith University consistently ranks highly in employability, with QS World University Rankings placing it among the top universities for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At Griffith University’s Nathan Campus, the Master of Business Administration with a Specialisation in Marketing offers students a unique opportunity to gain practical skills that are essential for success in today’s dynamic business environment. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in real-world settings. With access to state-of-the-art facilities and resources, students can engage in hands-on projects, collaborate with peers, and connect with industry professionals.

Here are some key features of the experiential learning opportunities available in the MBA Marketing program:

- Industry Projects: Work on real marketing challenges through partnerships with local businesses, providing you with invaluable experience and networking opportunities.
- Internships: Gain practical experience and insights into the marketing industry through structured internship programs, enhancing your employability upon graduation.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop your digital marketing skills.
- Group Projects: Collaborate with fellow students on team-based projects that simulate real-world marketing scenarios, fostering teamwork and communication skills.
- Field Trips: Participate in excursions to leading companies and marketing agencies, offering firsthand insights into industry practices and trends.
- Research Laboratories: Access dedicated research facilities that support innovative marketing research and analysis, allowing you to explore emerging trends and consumer behavior.
- Libraries and Resources: Benefit from extensive library resources, including access to databases, journals, and marketing publications that support your studies and research.
- Griffith Business School’s Industry Connections: Leverage Griffith’s strong ties with industry leaders and alumni networks to enhance your learning experience and career prospects.

Progression & Future Opportunities

Pursuing a Master of Business Administration with a Specialisation in Marketing at Griffith University’s Nathan Campus opens up a world of opportunities for your career. Graduates from this program are well-equipped to take on roles such as Marketing Manager, Brand Strategist, and Digital Marketing Specialist. With a strong foundation in both business principles and marketing strategies, you’ll be prepared to excel in a dynamic job market.

Here’s how Griffith University supports your journey towards a successful career:

- Career Development Services: Access tailored career advice, resume workshops, and interview preparation to enhance your employability.
- Employment Statistics: Griffith boasts an impressive graduate employment rate, with many students securing jobs within months of graduation. The average salary for MBA graduates in marketing roles can range from AUD 80,000 to AUD 120,000, depending on experience and position.
- University–Industry Partnerships: Griffith has established strong connections with leading companies such as Qantas, Suncorp, and the Queensland Government, providing students with valuable networking opportunities and potential internships.
- Long-term Accreditation Value: The MBA program is accredited by the Association of MBAs (AMBA), ensuring that your qualification is recognized globally and valued by employers.
- Graduation Outcomes: Graduates are not only prepared for immediate employment but also equipped with skills that lead to long-term career advancement and leadership roles in the marketing field.

Further Academic Progression: After completing your MBA, you may choose to further your studies by pursuing a Doctor of Philosophy (PhD) in Business or Marketing. This path allows you to engage in advanced research, contribute to academic knowledge, and potentially teach at the university level. Additionally, you could explore specialized certifications in areas like digital marketing or data analytics to enhance your expertise and marketability.

Additional Information & Requirements

You can complete this program in 1 year or 1.5 years depending on your prior study and work experience
a Graduate Certificate in Leadership and Management (3267) (or equivalent)
a recognised Bachelor degree (or higher) and three years of relevant work experience (post-degree), which includes two years of relevant work experience, and one year in a role demonstrating leadership experience
a Graduate Certificate in Business Administration (3047) (or equivalent)
You must have a minimum grade point average (GPA) of 4.5 (on a 7.0 point scale) in your previous qualification
Relevant work experience includes roles that demonstrate leadership, such as direct supervisory experience and/or change management in an organisational or project-specific setting
If you do not meet the required GPA for direct admission, you may submit the result of the Graduate Management Admission Test (GMAT) with a minimum overall score of 550
A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
An overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
Campus location: Griffith University’s Master of Business is offered at the Brisbane City (South Bank) Campus, Queensland, Australia.