Master of Marketing

1 Years On Campus Masters Program

Griffith University Nathan Campus

Program Overview

The Master of Marketing at Griffith University’s Nathan Campus is designed for aspiring marketing professionals who want to deepen their understanding of the dynamic marketing landscape. This program is perfect for those looking to enhance their strategic thinking and creativity while gaining practical skills that are highly valued in today’s job market.

Curriculum Structure:

Year 1: Marketing Management, Consumer Behaviour, Digital Marketing, Marketing Analytics, Brand Management, Integrated Marketing Communications, Strategic Marketing, Marketing Research, Marketing Strategy, Marketing Capstone.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Planning, Data-Driven Decision Making, Effective Communication Skills

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing organizations, ensuring that students receive relevant and up-to-date education.

Reputation (Employability Rankings): Griffith University consistently ranks highly in employability, with QS World University Rankings placing it among the top universities for graduate employment.

Experiential Learning (Research, Projects, Internships etc.)

At Griffith University’s Nathan Campus, the Master of Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges, utilizing state-of-the-art facilities and tools that enhance their educational journey.

The program emphasizes experiential learning through various opportunities, including:

- Group Projects: Collaborate with peers on real marketing campaigns, allowing you to apply theoretical concepts in practical settings.
- Internships: Gain valuable industry experience through internships with leading companies, helping you build a professional network and enhance your resume.
- Digital Tools: Access to industry-standard software such as Adobe Creative Suite, Google Analytics, and social media management tools to develop your digital marketing skills.
- Field Trips: Participate in excursions to local businesses and marketing agencies, providing insights into the industry and networking opportunities.
- Research Laboratories: Utilize dedicated research facilities equipped with the latest technology to conduct marketing research and analysis.
- Libraries and Resources: Benefit from extensive library resources, including access to databases, journals, and marketing publications that support your studies.
- Griffith Business School: Engage with the Griffith Business School, which offers a range of resources, workshops, and events tailored to marketing students.

Progression & Future Opportunities

The Master of Marketing at Griffith University’s Nathan Campus equips graduates with the skills and knowledge needed to excel in a dynamic marketing landscape. With a strong focus on practical experience and industry relevance, graduates can pursue exciting roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Griffith offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates from Griffith’s Master of Marketing program have a high employment rate, with many securing positions within six months of graduation. The average starting salary for marketing professionals in Australia is around AUD 70,000, with potential for growth as you gain experience.
- University–Industry Partnerships: Griffith has established strong partnerships with leading companies such as Qantas, Tourism Australia, and various local businesses, providing students with real-world projects and internship opportunities.
- Long-term Accreditation Value: The program is accredited by the Australian Marketing Institute (AMI), ensuring that your qualification is recognized and valued in the industry.
- Graduation Outcomes: Graduates are well-prepared to tackle the challenges of the marketing field, with many moving into leadership roles within a few years of completing their degree.

Further Academic Progression: After completing the Master of Marketing, you may choose to further your studies by pursuing a PhD in Marketing or a related field. This path can open doors to academic positions, research opportunities, and advanced roles in strategic marketing. Additionally, you could consider specialized certifications in areas like digital marketing or data analytics to enhance your expertise and career prospects.

Additional Information & Requirements

1.5-year duration (120 CP) – Flexible Entry: Requires a recognised bachelor’s degree or higher in a related discipline, or equivalent formal, informal, or non-formal learning.
1.5-year duration (120 CP) – Foundation Entry: Requires a recognised bachelor’s degree or higher, or equivalent formal, informal, or non-formal learning.
1-year duration (80 CP): Requires a recognised bachelor’s degree or higher in a related discipline plus 2 years of relevant work experience, or a Graduate Certificate in Marketing (or equivalent).
Related discipline includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism
Relevant work experience includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism, and roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business, key concepts or principles in marketing and/or business will be considered
A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
An overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
Campus location: Griffith University’s Master of Business is offered at the Brisbane City (South Bank) Campus, Queensland, Australia.