Master of Commerce (Marketing Studies)

2 Years On Campus Masters Program

Monash University

Program Overview

The Master of Commerce (Marketing Studies) at Monash University is designed for individuals looking to deepen their understanding of marketing principles and practices in a global context. This program is ideal for aspiring marketing professionals who want to enhance their strategic thinking and analytical skills while gaining practical experience in the field.

Curriculum Structure:

Year 1: Marketing Management, Consumer Behaviour, Marketing Research, Marketing Analytics, Brand Management, Digital Marketing, Integrated Marketing Communications, Strategic Marketing.

Year 2: Advanced Marketing Strategy, Customer Experience Management, Global Marketing, Marketing Analytics, Brand Strategy, Digital Marketing Strategy, Marketing Research Project, Industry Project or Capstone.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Planning, Data Analysis, Integrated Marketing Communications

Professional Alignment (Accreditation): The program is accredited by the Australian Marketing Institute (AMI), ensuring that the curriculum meets industry standards and prepares students for professional practice.

Reputation (Employability Rankings): Monash University consistently ranks among the top universities globally, with strong employability rankings in the QS World University Rankings and the Guardian University Guide, reflecting the high demand for its graduates in the job market.

Experiential Learning (Research, Projects, Internships etc.)

At Monash University, the Master of Commerce (Marketing Studies) program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in the marketing field. Through a variety of hands-on experiences, students engage in real-world projects, collaborate with industry partners, and utilize state-of-the-art facilities and tools that enhance their learning journey. This experiential learning approach ensures that graduates are not only well-versed in marketing concepts but also equipped with the practical skills needed to thrive in a competitive job market.

Here are some key components of the experiential learning opportunities available in the Master of Commerce (Marketing) program:

- Industry Projects: Collaborate with real businesses on marketing challenges, allowing you to apply your knowledge in practical settings.
- Internships: Gain valuable work experience through internships that connect you with leading companies in the marketing sector.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop your digital marketing skills.
- Group Projects: Work in teams to tackle marketing problems, fostering collaboration and communication skills that are vital in the workplace.
- Field Trips: Participate in excursions to marketing agencies and corporate offices, providing insights into the industry and networking opportunities.
- Research Facilities: Utilize dedicated research labs and resources to conduct marketing research and analysis, enhancing your understanding of consumer behavior.
- Libraries and Resources: Benefit from extensive library resources, including access to databases and journals that are crucial for your studies.
- Marketing Institutes: Engage with Monash’s marketing institutes, which often host workshops, seminars, and guest lectures from industry leaders.

Progression & Future Opportunities

The Master of Commerce (Marketing Studies) at Monash University equips graduates with the skills and knowledge to excel in a dynamic marketing landscape. With a strong focus on strategic thinking and practical application, graduates can pursue various roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. This program not only prepares you for immediate employment but also sets the foundation for a successful career in marketing:

- Career Services: Monash offers dedicated career support, including resume workshops, interview preparation, and networking events with industry professionals to help you secure your dream job.
- Employment Statistics: Graduates from the Master of Commerce (Marketing) program enjoy a high employment rate, with many securing positions within six months of graduation. The average starting salary for marketing graduates is competitive, often exceeding $70,000 per year.
- University–Industry Partnerships: Monash has strong connections with leading companies such as IBM, Google, and Deloitte, providing students with opportunities for internships, real-world projects, and networking.
- Long-term Accreditation Value: The program is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and valued in the industry.
- Graduation Outcomes: Alumni of the program have gone on to work in diverse sectors, including technology, finance, and retail, showcasing the versatility of a marketing degree.

Further Academic Progression: After completing the Master of Commerce (Marketing Studies), you may choose to further your studies by pursuing a PhD in Marketing or a related field. This can open doors to academic positions, research opportunities, or advanced roles in strategic marketing and consultancy. Additionally, you could consider specialized certifications in digital marketing or data analytics to enhance your expertise and career prospects.

Additional Information & Requirements

Entry Level 1 (96 credit points): Requires an Australian bachelor’s degree (or equivalent) in a relevant discipline, with a 70% distinction average or above in four Level 3 relevant units (24 points). Duration: 2 years full-time or 4 years part-time.
Entry Level 2 (48 credit points): Requires an Australian bachelor’s honours degree (or equivalent) in a relevant discipline with at least a 75% average, or an equivalent qualification approved by the faculty. Duration: 1 year full-time or 2 years part-time.
Relevant disciplines include: Accounting, Banking and Finance, Economics, Econometrics and Business Statistics, Health Economics, Management, Marketing and related cognate disciplines including Computer Science, Engineering, Mathematics, Psychology, Sociology and other Social Sciences.
IELTS/IELTS One Skill Retake requires an overall score of 6.5, with a minimum of 6.0 in each component, while TOEFL iBT requires a score of 4.0 overall (from 21 January 2026) or 79 overall (prior to 21 January 2026), with the specified minimum component scores.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course.
Campus location: Caulfield campus, Melbourne, Victoria, Australia.

Country Requirements

India: AQF-equivalent bachelor degree in a relevant discipline with a distinction average of 70% or above in four Level 3 relevant units (24 credit points).

USA: AQF-equivalent bachelor degree in a relevant discipline with a distinction average of 70% or above in four Level 3 relevant units (24 credit points).

China: AQF-equivalent bachelor degree in a relevant discipline with a distinction average of 70% or above in four Level 3 relevant units (24 credit points).

UK: AQF-equivalent bachelor degree in a relevant discipline with a distinction average of 70% or above in four Level 3 relevant units (24 credit points).

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