Enter OTP
You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies. You will learn how to design and undertake marketing research, identify and improve your personal management skills, and develop a breadth of knowledge by exploring a number of specialist areas such as consumer behaviour, brand strategy, services marketing, product innovation, marketing communication and social marketing.
An Australian bachelor degree or equivalent, or higher level qualification, in business (or related) discipline from a recognised tertiary institution; or An Australian bachelor degree or equivalent in any discipline and a minimum of three years full-time equivalent management experience; or The RMIT Graduate Certificate in Marketing, IELTS scoresAdvertising account executiveAdvertising account plannerAdvertising art directorMarket researcherMarketing executiveMedia buyerMedia plannerPublic relations account executive
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RMIT University
