1. RMIT University
  2. Program
  3. Masters
  4. Master of Marketing

Master of Marketing

2 Years On Campus Masters Program

RMIT University

Program Overview

You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies. You will learn how to design and undertake marketing research, identify and improve your personal management skills, and develop a breadth of knowledge by exploring a number of specialist areas such as consumer behaviour, brand strategy, services marketing, product innovation, marketing communication and social marketing.

Program Key Stats

$34560 (Annual cost)
Rolling


Eligibility Criteria


79
6.5
79

Additional Information & Requirements

An Australian bachelor degree or equivalent, or higher level qualification, in business (or related) discipline from a recognised tertiary institution; or An Australian bachelor degree or equivalent in any discipline and a minimum of three years full-time equivalent management experience; or The RMIT Graduate Certificate in Marketing, IELTS scores

Career Options

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Public relations account executive

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