Master of Business Specialisation in Digital Marketing

2 Years On Campus Masters Program

University of Southern Queensland

Program Overview

The Master of Business Specialisation in Digital Marketing at the University of Southern Queensland is designed for aspiring marketing professionals who want to excel in the digital landscape. This program is perfect for those looking to deepen their understanding of digital marketing strategies and tools, equipping them with the skills needed to thrive in a rapidly evolving industry.

Curriculum Structure:

Year 1: MGT5100 – Harnessing Human Capabilities for the Future of Work, MGT5102 – Strategy and Innovation, FIN5100 – Data and Decision Making, MGT6606 – The Ready Business Professional, MGT5101 – Adaptive Leadership, MKT5001 – Service Experience, MGT5103 – Talent Strategy, ECO5000 – Managerial Economics.

Year 2: MKT6001 – Consumer Behaviour, MKT6100 – Digital Marketing Analytics, MKT6101 – Marketing Tools and Technologies, MKT6012 – Marketing Strategy, plus the remaining specialisation/elective units required to complete the 16-unit Master of Business.

Focus Areas: Digital marketing strategy, social media engagement, data analytics, consumer insights.

Learning Outcomes: Develop advanced digital marketing strategies, analyze consumer behavior, utilize data analytics for marketing decisions, and create effective social media campaigns.

Professional Alignment (Accreditation): The program aligns with industry standards and is designed to meet the needs of employers in the digital marketing sector.

Reputation (Employability Rankings): The University of Southern Queensland is recognized for its strong employability rankings, consistently performing well in national surveys and assessments, ensuring that graduates are well-prepared for the job market.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Southern Queensland (USQ), the Master of Business Specialisation in Digital Marketing is designed to equip students with practical skills that are essential in today’s fast-paced digital landscape. The program emphasizes experiential learning, allowing students to engage in real-world projects and utilize cutting-edge tools and technologies. With access to state-of-the-art facilities and resources, students can enhance their learning experience and prepare for successful careers in digital marketing.

Here are some key aspects of the experiential learning opportunities available in this program:

- Industry-Standard Software: Gain hands-on experience with leading digital marketing tools such as Google Analytics, HubSpot, and Adobe Creative Suite, which are integral to modern marketing strategies.

- Group Projects: Collaborate with fellow students on team-based projects that simulate real-world marketing challenges, fostering teamwork and communication skills.

- Internship Opportunities: Take advantage of internship placements that provide valuable industry experience and networking opportunities with local and national businesses.

- Field Trips: Participate in field trips to marketing agencies and industry events, allowing you to observe and learn from professionals in the field.

- Dedicated Research Laboratories: Access specialized labs equipped with the latest technology for conducting research and developing innovative marketing strategies.

- Comprehensive Library Resources: Utilize USQ’s extensive library services, which include access to a wide range of digital marketing journals, e-books, and databases to support your studies.

- Collaboration with Industry Partners: Engage with industry partners through guest lectures and workshops, providing insights into current trends and practices in digital marketing.

Progression & Future Opportunities

Pursuing a Master of Business with a Specialisation in Digital Marketing at the University of Southern Queensland (USQ) opens up a world of opportunities for graduates. With the rapid growth of digital marketing, you can expect to step into roles such as Digital Marketing Manager, Social Media Strategist, or SEO Specialist. These positions not only offer exciting challenges but also a chance to make a significant impact in the business world.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: USQ provides dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates from USQ's business programs have a strong employment rate, with many securing roles shortly after graduation. The average salary for digital marketing professionals in Australia ranges from AUD 70,000 to AUD 100,000, depending on experience and role.
- University–Industry Partnerships: USQ has established partnerships with leading companies in the digital marketing sector, providing students with real-world projects and internship opportunities that enhance their learning experience.
- Long-term Accreditation Value: The Master of Business is accredited by the Australian Qualifications Framework (AQF), ensuring that your qualification is recognized and valued by employers both locally and internationally.
- Graduation Outcomes: Graduates of the program are well-equipped with the skills and knowledge needed to thrive in the digital marketing landscape, with many finding positions in reputable organizations or even starting their own ventures.

Further Academic Progression: After completing your Master of Business with a Specialisation in Digital Marketing, you may choose to further your studies by pursuing a Doctorate in Business or a PhD in Marketing. This path can lead to advanced research opportunities, teaching positions at universities, or high-level consultancy roles in the industry.