Master of Business Administration (Global) Specialisation in Marketing

2 Years On Campus Masters Program

University of Tasmania

Program Overview

The Master of Business Administration (Global) with a Specialisation in Marketing at the University of Tasmania is designed for aspiring leaders who want to excel in the dynamic field of marketing on a global scale. This program is perfect for those looking to deepen their understanding of marketing strategies while gaining a comprehensive business education that prepares them for diverse career opportunities.

Curriculum Structure:

Year 1: Principles of Financial Management, Leadership and Change Management, Digital and Social Media Marketing, Market Research and Decision-Making, Strategic Brand Marketing, and other MBA core units.

Year 2: Marketing Insights into Big Data, Comparative Business Contexts, advanced marketing and business units, and the MBA research/capstone project. The Marketing specialisation develops skills in digital marketing, big data, brand management and market research.

Focus Areas: Global marketing strategies, digital marketing, consumer behaviour, strategic management.

Learning Outcomes: Develop advanced marketing strategies, understand global market dynamics, enhance analytical and decision-making skills, and apply theoretical knowledge to practical scenarios.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education that is recognized globally.

Reputation (Employability Rankings): The University of Tasmania consistently ranks highly in employability, with recent statistics showing that 85% of graduates find employment within six months of completing their degree, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tasmania, the Master of Business Administration (Global) with a Specialisation in Marketing is designed to equip students with practical skills that are essential for success in today’s dynamic business environment. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in real-world contexts. With access to state-of-the-art facilities and resources, students can engage in hands-on projects, collaborate with peers, and gain insights from industry professionals.

Here are some key aspects of the experiential learning opportunities available in this program:

- Industry Projects: Engage in real-world marketing projects that allow you to work with local businesses and organizations, providing valuable insights and practical experience.
- Internships: Take advantage of internship opportunities that connect you with leading companies, giving you the chance to apply your skills in a professional setting.
- Digital Marketing Tools: Gain proficiency in industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, which are essential for modern marketing practices.
- Group Projects: Collaborate with fellow students on group assignments that simulate real marketing challenges, fostering teamwork and communication skills.
- Field Trips: Participate in field trips to local businesses and marketing agencies, providing firsthand exposure to industry operations and strategies.
- Research Facilities: Access dedicated research laboratories and resources that support your studies and allow you to conduct in-depth marketing research.
- Libraries and Learning Resources: Utilize the extensive library system and online databases to enhance your learning and research capabilities.
- Networking Opportunities: Attend workshops, seminars, and guest lectures featuring industry leaders, helping you build a professional network.

Progression & Future Opportunities

Pursuing a Master of Business Administration (Global) with a Specialisation in Marketing at the University of Tasmania opens up a world of opportunities for your career. Graduates from this program are well-equipped to take on dynamic roles in the marketing sector, such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. With a strong foundation in global business practices and marketing strategies, you’ll be prepared to thrive in various industries.

Here’s how the University of Tasmania supports your journey towards a successful career:

- Career Development Services: The university offers tailored career advice, resume workshops, and interview preparation sessions to help you stand out in the job market.
- Employment Statistics: The university boasts a high employment rate for graduates, with many securing roles within six months of graduation. The average starting salary for MBA graduates in Australia is around AUD 80,000, with potential for growth as you gain experience.
- University–Industry Partnerships: The University of Tasmania has established strong connections with leading companies and organizations, providing students with networking opportunities, internships, and real-world projects that enhance learning and employability.
- Long-term Accreditation Value: The MBA program is accredited by the Association of MBAs (AMBA), ensuring that your degree is recognized globally and valued by employers.
- Graduation Outcomes: Graduates of the program have gone on to work for prestigious companies, both locally and internationally, demonstrating the program's effectiveness in preparing students for the global marketplace.

Further Academic Progression: After completing your MBA (Global) with a Specialisation in Marketing, you may choose to further your studies by pursuing a PhD in Business or Marketing. This path can lead to academic roles, research opportunities, or advanced positions in consultancy and strategic management. Additionally, you could explore specialized certifications in digital marketing, data analytics, or brand management to enhance your expertise and career prospects even further.