Master of Strategic Communication Specialisation in Marketing Communication

2 Years On Campus Masters Program

University of Tasmania

Program Overview

The Master of Strategic Communication with a Specialisation in Marketing Communication at the University of Tasmania is designed for individuals looking to enhance their skills in strategic communication and marketing. This program is ideal for those who aspire to lead in the dynamic field of marketing, equipping students with the knowledge and practical skills needed to navigate and influence the ever-evolving communication landscape.

Curriculum Structure

Year 1: In the first year, students will delve into foundational concepts of strategic communication through courses such as "Strategic Communication Theory" and "Marketing Communication." These units will provide a comprehensive understanding of the principles of communication strategy and the role of marketing in shaping public perception and engagement.

Year 2: The second year builds on this foundation with advanced courses like "Digital Marketing Strategies" and "Public Relations Management." Here, students will explore the intricacies of digital platforms and the strategic management of public relations, allowing them to develop effective communication strategies that resonate with diverse audiences.

Focus Areas
Strategic communication, marketing strategies, digital marketing, public relations, campaign management.

Learning Outcomes
Students will develop critical thinking skills, enhance their ability to craft compelling messages, and gain expertise in digital marketing tools and techniques.

Professional Alignment (Accreditation)
The program is aligned with industry standards and practices, ensuring that graduates are well-prepared for the demands of the marketing communication field.

Reputation (Employability Rankings)
The University of Tasmania is recognized for its strong employability rankings, consistently performing well in national and international assessments, including QS rankings.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tasmania, the Master of Strategic Communication with a Specialisation in Marketing Communication is designed to provide students with hands-on experience that is essential for success in the dynamic field of marketing. The program emphasizes experiential learning, allowing you to apply theoretical knowledge in real-world contexts. You'll have access to state-of-the-art facilities and tools that enhance your learning experience and prepare you for the challenges of the industry.

Here are some key aspects of the experiential learning opportunities available in this program:

- Practical Projects: Engage in group projects that simulate real marketing campaigns, allowing you to collaborate with peers and develop teamwork skills.
- Internships: Gain valuable industry experience through internships with local and national organizations, providing you with insights into the marketing communication landscape.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite for design and content creation, as well as analytics tools to measure campaign effectiveness.
- Field Trips: Participate in field trips to marketing agencies and businesses, giving you a firsthand look at how marketing strategies are developed and implemented.
- Research Facilities: Access dedicated research laboratories equipped with the latest technology to support your studies and projects.
- Libraries and Resources: Benefit from extensive library resources, including access to academic journals, marketing databases, and case studies that will enrich your learning.
- Networking Opportunities: Connect with industry professionals through guest lectures and networking events, helping you build relationships that can lead to future job opportunities.

Progression & Future Opportunities

The Master of Strategic Communication with a Specialisation in Marketing Communication at the University of Tasmania equips graduates with the skills and knowledge to excel in a dynamic and evolving field. Graduates can look forward to exciting career opportunities in roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Public Relations Officer. This program not only prepares you for immediate employment but also sets a strong foundation for long-term career success:

- University Services: The University of Tasmania offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates from the program have a high employment rate, with many securing positions within six months of graduation. The average salary for marketing communication professionals in Australia ranges from AUD 70,000 to AUD 100,000, depending on experience and role.
- University–Industry Partnerships: The university has established partnerships with leading companies and organizations, providing students with opportunities for internships and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The program is accredited by relevant professional bodies, ensuring that the skills and knowledge you gain are recognized and valued in the industry.
- Graduation Outcomes: Alumni of the program have gone on to work for prestigious companies, demonstrating the effectiveness of the curriculum in preparing students for successful careers.

Further Academic Progression: After completing the Master of Strategic Communication, you may choose to further your studies by pursuing a PhD in Communication or a related field. This path can open doors to academic positions, research opportunities, and advanced roles in strategic communication and marketing. Additionally, you could explore professional development courses or certifications to enhance your expertise and stay current in the ever-evolving marketing landscape.