Master of Marketing (Extension)

2 Years On Campus Masters Program

University of Technology Sydney

Program Overview

The Master of Marketing (Extension) at the University of Technology Sydney (UTS) is designed for aspiring marketing professionals who want to deepen their understanding of marketing strategies and practices in a dynamic business environment. This program is ideal for those looking to enhance their career prospects in marketing, whether they are recent graduates or experienced professionals seeking to upskill.

Curriculum Structure:

Year 1: Marketing Strategy, Consumer Behaviour, Marketing Analytics, Digital Marketing, Brand Management, Marketing Research, Integrated Marketing Communications, Customer Experience.

Year 2: Advanced Marketing Strategy, Digital Marketing Strategy, Global Marketing, Marketing Analytics, Brand Strategy, Customer Insights, Industry Project, Marketing Capstone.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights, Marketing Analytics

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and manage brand equity effectively.

Professional Alignment (Accreditation): The program is accredited by the Australian Marketing Institute (AMI), ensuring that the curriculum meets industry standards and prepares students for professional success.

Reputation (Employability Rankings): UTS consistently ranks highly in employability, with recent QS rankings placing it among the top universities globally for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Technology Sydney (UTS), the Master of Marketing (Extension) program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential in today’s dynamic marketing landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program emphasizes experiential learning through various facilities and tools that enhance your educational journey.

Here’s how you can expect to gain practical skills during your studies:

- Industry-Standard Software: You will have access to leading marketing software such as Adobe Creative Suite, Google Analytics, and CRM tools, which are essential for data analysis and campaign management.

- Group Projects: Collaborate with your peers on real marketing projects, allowing you to apply your learning in a team setting and develop essential teamwork and communication skills.

- Internship Opportunities: The program encourages internships with industry partners, providing you with invaluable work experience and networking opportunities that can significantly enhance your employability.

- Field Trips: Participate in field trips to various marketing agencies and businesses, giving you insights into the industry and the chance to learn from professionals in the field.

- Research Laboratories: Access dedicated research facilities where you can conduct studies and experiments related to consumer behavior and marketing strategies.

- Libraries and Resources: Utilize UTS’s extensive library resources, including databases and journals specific to marketing, to support your research and projects.

- Marketing Institutes: Engage with UTS’s marketing institutes, which often host workshops, seminars, and guest lectures from industry leaders, providing you with current insights and trends in marketing.

Progression & Future Opportunities

The Master of Marketing (Extension) at the University of Technology Sydney (UTS) equips graduates with the skills and knowledge needed to excel in the dynamic marketing landscape. With a strong focus on practical experience and industry relevance, graduates can pursue various roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. This program not only enhances your employability but also prepares you for a successful career in marketing:

- Career Services: UTS offers dedicated career support, including resume workshops, interview preparation, and networking events to connect you with industry professionals.
- Employment Statistics: UTS boasts an impressive employment rate, with over 90% of graduates finding work within six months of graduation, and the average salary for marketing professionals in Australia is around AUD 80,000.
- University–Industry Partnerships: UTS has strong ties with leading companies such as Google, Deloitte, and Qantas, providing students with opportunities for internships and real-world projects that enhance learning and employability.
- Long-term Accreditation Value: The Master of Marketing (Extension) is accredited by the Australian Marketing Institute (AMI), ensuring that your qualification is recognized and valued in the industry.
- Graduation Outcomes: Graduates of this program are well-prepared to take on leadership roles in marketing, with many advancing to senior positions within just a few years of completing their degree.

Further Academic Progression: After completing the Master of Marketing (Extension), you may choose to further your studies by pursuing a PhD in Marketing or a related field. This path can lead to opportunities in academia, research, or high-level consultancy roles, allowing you to contribute to the advancement of marketing knowledge and practices. Additionally, you could explore specialized certifications in areas such as digital marketing or data analytics to enhance your expertise and career prospects.