Master of Business Administration (Extended) Specialisation in Evidence Based Marketing

2 Years On Campus Masters Program

University of the Sunshine Coast

Program Overview

The Master of Business Administration (Extended) with a Specialisation in Evidence Based Marketing at the University of the Sunshine Coast is designed for aspiring marketing professionals who want to leverage data-driven strategies to enhance business performance. This program is ideal for those looking to deepen their understanding of marketing principles while gaining practical skills in evidence-based decision-making.

Curriculum Structure:

Year 1: Business foundations, management, leadership, accounting, economics, business analytics, marketing management and evidence-based decision-making subjects.

Year 2: Advanced Evidence Based Marketing subjects covering consumer insights, marketing analytics, strategic marketing and evidence-based marketing practice, alongside MBA electives and applied business projects.

Focus Areas: Evidence-based marketing, digital marketing strategies, consumer behavior analysis.

Learning Outcomes: Develop strategic marketing plans, analyze consumer data, implement digital marketing techniques.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading marketing organizations, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): The University of the Sunshine Coast consistently ranks highly in employability, with strong ratings from QS and The Guardian, reflecting the quality of education and the readiness of graduates to enter the job market.

Experiential Learning (Research, Projects, Internships etc.)

At the University of the Sunshine Coast, the Master of Business Administration (Extended) with a Specialisation in Evidence Based Marketing is designed to provide you with a robust blend of theoretical knowledge and practical skills. This program emphasizes experiential learning, ensuring that you not only understand marketing concepts but also apply them in real-world scenarios. You'll have access to state-of-the-art facilities and tools that enhance your learning experience, preparing you for a successful career in marketing.

Here are some key aspects of the experiential learning opportunities available in this program:

- Practical Projects: Engage in group projects that simulate real marketing challenges, allowing you to collaborate with peers and apply your knowledge in a team setting.
- Internships: Gain valuable industry experience through internships, where you can work with leading companies and apply your skills in a professional environment.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and other digital marketing platforms to analyze data and develop marketing strategies.
- Field Trips: Participate in field trips to local businesses and marketing agencies, providing you with insights into the practical applications of your studies.
- Research Laboratories: Access dedicated research facilities where you can conduct studies and experiments related to marketing trends and consumer behavior.
- Libraries and Resources: Benefit from extensive library resources, including access to academic journals, case studies, and marketing databases that support your research and learning.
- Marketing Institute: Collaborate with the university's marketing institute, which offers workshops, seminars, and networking opportunities with industry professionals.

Progression & Future Opportunities

Pursuing a Master of Business Administration (Extended) with a Specialisation in Evidence Based Marketing at the University of the Sunshine Coast (USC) opens up a world of opportunities for graduates. With a strong focus on data-driven marketing strategies, you’ll be well-equipped for roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. This program not only enhances your practical skills but also prepares you for a dynamic career in the ever-evolving marketing landscape.

Here’s how USC supports your journey towards a successful career:

- Career Development Services: USC offers tailored career advice, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Graduates from USC have a high employment rate, with many securing roles within six months of graduation. The average salary for marketing professionals in Australia is around AUD 80,000, with potential for growth as you gain experience.
- University–Industry Partnerships: USC collaborates with leading companies and organizations, providing students with networking opportunities, internships, and real-world projects that enhance your learning experience.
- Long-term Accreditation Value: The MBA program is accredited by the Australian Qualifications Framework, ensuring that your qualification is recognized and respected both nationally and internationally.
- Graduation Outcomes: Graduates of this program are known for their strong analytical skills and strategic thinking, making them highly sought after by employers in various sectors.

Further Academic Progression: After completing your MBA (Extended) in Evidence Based Marketing, you may choose to further your studies by pursuing a PhD in Business or Marketing. This path allows you to delve deeper into research, contribute to academic knowledge, and potentially teach at the university level. Additionally, you could explore specialized certifications in digital marketing or data analytics to enhance your expertise and career prospects even further.