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2 Years On Campus Masters Program
University of WollongongThe Master of International Business - Master of Marketing at the University of Wollongong is designed for students who aspire to excel in the global marketplace while mastering the art of marketing. This dual degree program combines theoretical knowledge with practical skills, making it ideal for those looking to enhance their career prospects in international business and marketing.
Curriculum Structure:
Year 1: International Business, Global Business Environment, Cross-Cultural Management, International Business Strategy, Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing.
Year 2: Global Marketing, International Marketing Strategy, Marketing Analytics, Brand Management, Customer Experience Management, International Business Management, Applied Marketing Research, Industry Project or Capstone.
Focus Areas: International business strategy, global marketing, cross-cultural management, digital marketing.
Learning Outcomes: Develop strategic marketing plans, understand global market dynamics, manage cross-cultural teams, and apply digital marketing techniques effectively.
Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education that is recognized globally.
Reputation (Employability Rankings): The University of Wollongong consistently ranks highly in employability, with QS World University Rankings placing it among the top universities for graduate employability.
At the University of Wollongong, the Master of International Business - Master of Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills. This program emphasizes experiential learning, allowing you to engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities. You'll have access to various resources that enhance your learning experience and prepare you for a successful career in the global marketplace.
Here are some key aspects of the experiential learning opportunities available in this program:
- Industry Projects: Engage in group projects that involve real businesses, allowing you to apply your marketing strategies and international business knowledge in practical settings.
- Internships: Gain hands-on experience through internships with leading companies, providing you with valuable insights and networking opportunities in the marketing and international business sectors.
- Digital Marketing Tools: Utilize industry-standard software and tools, such as Google Analytics, HubSpot, and social media management platforms, to develop your digital marketing skills.
- Field Trips: Participate in field trips to local and international businesses, giving you firsthand exposure to marketing practices and international business operations.
- Research Facilities: Access dedicated research laboratories and resources, including the UOW Library, which offers extensive databases and research materials to support your studies.
- Collaboration Spaces: Work in modern collaboration spaces designed for group projects, fostering teamwork and innovation among peers.
- Guest Lectures and Workshops: Attend sessions led by industry experts, providing insights into current trends and challenges in international business and marketing.
The Master of International Business - Master of Marketing at the University of Wollongong equips graduates with a robust skill set that opens doors to a variety of exciting career paths. Graduates often find themselves in roles such as International Marketing Manager, Business Development Executive, Brand Strategist, or Market Research Analyst. With a strong foundation in both international business and marketing, you’ll be well-prepared to thrive in a global marketplace.
Here’s how the University of Wollongong supports your journey towards a successful career:
- Career Development Services: The university offers tailored career advice, resume workshops, and interview preparation sessions to help you stand out to potential employers.
- Employment Statistics: UOW boasts an impressive graduate employment rate of over 90%, with many students securing roles within six months of graduation. The average starting salary for graduates in this field is around AUD 70,000, reflecting the high demand for skilled professionals.
- University–Industry Partnerships: UOW has established strong connections with leading companies and organizations, providing students with opportunities for internships, networking, and real-world projects that enhance your learning experience.
- Long-term Accreditation Value: The program is accredited by relevant professional bodies, ensuring that your qualifications are recognized and valued in the industry, which can significantly enhance your employability.
- Graduation Outcomes: Graduates from this program are not only equipped with theoretical knowledge but also practical skills, making them highly sought after by employers in various sectors.
Further Academic Progression: After completing the Master of International Business - Master of Marketing, you may choose to further your studies by pursuing a PhD in Business or Marketing. This path can lead to advanced research opportunities, teaching positions at universities, or high-level consultancy roles in the industry. Additionally, you could explore specialized certifications in areas such as digital marketing or international trade, which can further enhance your expertise and career prospects.
A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%.
OR
A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%.
OR
A recognised master's degree in any discipline with an equivalent average mark of 50%.
The English language requirement is IELTS Academic 6.5 overall, with a minimum score of 6.0 in Reading, Writing, Listening, and Speaking.
The English language requirements is TOEFL iBT 4.5 overall, with minimum scores of 4.5 in Reading and Writing, 4.0 in Listening, and 3.5 in Speaking.
The English language requirements is TOEFL iBT 86 overall, with a minimum score of 22 in Reading and Writing and 19 in Listening and Speaking.
The third intake for the program commences on 24 August 2026.
Campus: Wollongong Campus, University of Wollongong, Wollongong, New South Wales, Australia. India: A recognised AQF-equivalent bachelor degree in any discipline with an equivalent average mark of 50%; or an AQF-equivalent Graduate Certificate/Graduate Diploma in any discipline with 50%; or a recognised AQF-equivalent master’s degree in any discipline with 50%.UK: A recognised AQF-equivalent bachelor degree in any discipline with an equivalent average mark of 50%; or an AQF-equivalent Graduate Certificate/Graduate Diploma in any discipline with 50%; or a recognised AQF-equivalent master’s degree in any discipline with 50%.China: A recognised AQF-equivalent bachelor degree in any discipline with an equivalent average mark of 50%; or an AQF-equivalent Graduate Certificate/Graduate Diploma in any discipline with 50%; or a recognised AQF-equivalent master’s degree in any discipline with 50%.USA: A recognised AQF-equivalent bachelor degree in any discipline with an equivalent average mark of 50%; or an AQF-equivalent Graduate Certificate/Graduate Diploma in any discipline with 50%; or a recognised AQF-equivalent master’s degree in any discipline with 50%.International Business ManagerGlobal Marketing ManagerMarketing ManagerBrand ManagerDigital Marketing ManagerBusiness Development ManagerMarketing AnalystInternational Marketing ConsultantStrategy ManagerManagement Consultant
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