Master of Business Administration (Global) Specialisation in Marketing Management

2 Years On Campus Masters Program

Victoria University

Program Overview

The Master of Business Administration (Global) with a Specialisation in Marketing Management at Victoria University is designed for aspiring leaders who want to excel in the dynamic field of marketing on a global scale. This program is perfect for students who are passionate about understanding consumer behavior, developing strategic marketing plans, and leveraging digital tools to drive business success.

Curriculum Structure:

Year 1: Business Economics, Work and Organisation Systems, Accounting for Management, Business Ethics and Sustainability, Data Analysis for Business, Marketing Management, Financial Analysis, and a Global Specialisation unit.

Year 2: Art and Practice of Leadership, Strategic Management and Business Policy, Managing Innovation and Entrepreneurship, Internship, Business Consulting, Global Marketing Management, and other approved Global Specialisation units.

Focus Areas: Strategic Marketing, Digital Marketing, Consumer Behavior, Integrated Marketing Communications

Learning Outcomes: Develop strategic marketing plans, Analyze consumer behavior, Implement digital marketing strategies, Lead marketing teams effectively

Professional Alignment (Accreditation): The program is accredited by the Australian Institute of Management (AIM) and aligns with industry standards, ensuring that students receive a quality education that meets professional expectations.

Reputation (Employability Rankings): Victoria University consistently ranks highly in employability, with recent statistics showing that 85% of graduates find employment within six months of completing their degree, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Victoria University, the Master of Business Administration (Global) with a Specialisation in Marketing Management is designed to equip students with practical skills that are essential for success in today’s dynamic business environment. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in real-world contexts. With access to state-of-the-art facilities and resources, students can engage in hands-on projects, collaborate with peers, and gain insights from industry professionals.

Here are some key aspects of the experiential learning opportunities available in this program:

- Industry Projects: Work on real-life marketing challenges through partnerships with local and international businesses, providing you with invaluable experience and networking opportunities.
- Internships: Gain practical experience through internships that allow you to apply your skills in a professional setting, enhancing your employability upon graduation.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop and implement marketing strategies.
- Group Projects: Collaborate with fellow students on group assignments that simulate real-world marketing scenarios, fostering teamwork and communication skills.
- Field Trips: Participate in excursions to leading companies and marketing agencies, offering insights into industry practices and trends.
- Research Facilities: Access dedicated research labs and resources that support your studies and allow you to conduct in-depth marketing research.
- Libraries and Learning Resources: Benefit from extensive library facilities and online databases that provide access to the latest marketing research and publications.
- Guest Lectures and Workshops: Attend sessions led by industry experts, providing you with current insights and trends in marketing management.

Progression & Future Opportunities

Pursuing a Master of Business Administration (Global) with a Specialisation in Marketing Management at Victoria University opens up a world of opportunities for graduates. With a strong focus on global marketing strategies and practical applications, you can expect to step into roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. These positions not only offer exciting challenges but also the chance to make a significant impact in the business world.

Here’s how Victoria University supports your journey towards a successful career:

- Career Services: The university provides dedicated career support, including resume workshops, interview preparation, and networking events to connect you with industry professionals.
- Employment Statistics: Graduates from the MBA program have a high employment rate, with many securing roles within six months of graduation. The average salary for MBA graduates in marketing roles can range from AUD 80,000 to AUD 120,000, depending on experience and location.
- University–Industry Partnerships: Victoria University has established strong partnerships with leading companies such as IBM, Deloitte, and ANZ, providing students with real-world projects and internship opportunities that enhance learning and employability.
- Long-term Accreditation Value: The MBA program is accredited by the Australian Institute of Management (AIM) and other relevant bodies, ensuring that your qualification is recognized and respected globally.
- Graduation Outcomes: Graduates are equipped with critical thinking, leadership skills, and a global perspective, making them highly sought after in the competitive job market.

Further Academic Progression: After completing your MBA, you may choose to further your studies by pursuing a Doctorate in Business Administration (DBA) or a PhD in Marketing. These advanced qualifications can lead to academic positions, research opportunities, or high-level consultancy roles, allowing you to contribute to the field of marketing at an even deeper level.