Master of Marketing

2 Years On Campus Masters Program

Victoria University

Program Overview

The Master of Marketing at Victoria University is designed for aspiring marketing professionals who want to deepen their understanding of the dynamic marketing landscape. This program is perfect for those looking to enhance their strategic thinking and creative skills, preparing them for a successful career in various marketing roles.

Curriculum Structure

Year 1: Marketing Communication, Accounting for Management, Digital Marketing, Marketing Management, Work and Organisation Systems, Consumer Behaviour, Data Analysis for Business, Business Economics.

Year 2: Business Ethics and Sustainability, Marketing Strategy, Art and Practice of Leadership, Analysing the Web and Social Networks, Brand and Product Management, Design Management, Applied Business Project (Capstone), and one business elective.

Focus Areas: Digital Marketing, Brand Management, Consumer Insights

Learning Outcomes: Strategic Marketing Skills, Analytical Thinking, Creative Problem Solving

Professional Alignment (Accreditation): The program is aligned with industry standards and recognized by leading marketing organizations.

Reputation (Employability Rankings): Victoria University consistently ranks highly in employability, with strong recognition in QS and Guardian rankings for graduate outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At Victoria University, the Master of Marketing program is designed to provide students with hands-on experience that bridges the gap between theory and practice. You'll have access to state-of-the-art facilities and tools that enhance your learning experience, ensuring you develop the practical skills needed to excel in the marketing field. The program emphasizes experiential learning through various opportunities, including group projects, internships, and the use of industry-standard software.

Here’s what you can expect in terms of experiential learning opportunities:

- Industry Projects: Collaborate with real businesses on marketing projects, allowing you to apply your knowledge in a practical setting.
- Internships: Gain valuable work experience through internships with leading companies, helping you build your professional network and enhance your resume.
- Digital Marketing Tools: Utilize software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop your digital marketing skills.
- Group Work: Engage in team-based projects that simulate real-world marketing challenges, fostering collaboration and communication skills.
- Field Trips: Participate in excursions to marketing agencies and corporate offices, providing insights into industry practices and trends.
- Research Facilities: Access dedicated research labs equipped with the latest technology to support your marketing research projects.
- Libraries and Resources: Benefit from extensive library resources, including databases and journals specific to marketing, to support your studies.
- Marketing Institute: Connect with the Victoria University Marketing Institute, which offers workshops, seminars, and networking events with industry professionals.

Progression & Future Opportunities

Pursuing a Master of Marketing at Victoria University opens up a world of exciting career opportunities. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. With a strong foundation in marketing principles and practical experience, you’ll be well-equipped to thrive in various industries.

Here’s how Victoria University supports your journey towards a successful career in marketing:

- Career Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events, to help you connect with potential employers.
- Employment Statistics: Graduates from the Master of Marketing program have a high employment rate, with many securing positions within six months of graduation. The average starting salary for marketing professionals in Australia is around AUD 70,000, with potential for growth as you gain experience.
- University–Industry Partnerships: Victoria University has established strong partnerships with leading companies such as Telstra and NAB, providing students with opportunities for internships and real-world projects that enhance learning and employability.
- Long-term Accreditation Value: The Master of Marketing is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and valued in the industry.
- Graduation Outcomes: Graduates are equipped with both theoretical knowledge and practical skills, making them highly sought after by employers in various sectors.

Further Academic Progression: After completing your Master of Marketing, you may choose to further your studies by pursuing a PhD in Marketing or a related field. This can open doors to academic positions, research opportunities, or advanced roles in marketing strategy and consultancy. Additionally, you could explore specialized certifications in digital marketing, data analytics, or brand management to enhance your expertise and career prospects.

Additional Information & Requirements

Applications consider education, work experience, skills and relevant personal attributes. Applicants who do not meet the entry criteria may enter through a pathway, while PhD applicants can use the Integrated PhD to develop relevant skills. Eligible applicants may also receive credits for equivalent prior study or work experience.
Completion of an Australian Bachelor degree (or equivalent) in any discipline
OR Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline
If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of our special admission programs. These programs are designed to help you access education more easily.
IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing and Speaking)
TOEFL iBT: 79 overall, with minimum scores of Listening 19, Speaking 19, Reading 18, and Writing 22.
Fee type for this course: Commonwealth supported place (CSP) for eligible students
Campus Location: Victoria University, Melbourne City Campus, 300 Flinders Street, Melbourne, Victoria 3000, Australia.

Country Requirements

USA: Bachelor’s degree or equivalent in any discipline, or Graduate Diploma in a similar discipline; approved work experience may be accepted.

India: Bachelor’s degree or equivalent in any discipline, or Graduate Diploma in a similar discipline; approved work experience may be accepted.

UK: Bachelor’s degree or equivalent in any discipline, or Graduate Diploma in a similar discipline; approved work experience may be accepted.

China: Bachelor’s degree or equivalent in any discipline, or Graduate Diploma in a similar discipline; approved work experience may be accepted.

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