Master of Advertising

2 Years On Campus Masters Program

RMIT University

Program Overview

The Master of Advertising at RMIT University is designed for creative thinkers and strategic innovators who aspire to excel in the dynamic world of advertising. This program offers a comprehensive blend of theoretical knowledge and practical skills, equipping students to navigate the complexities of modern advertising and media landscapes.

Curriculum Structure

Year 1: Students develop advanced knowledge of advertising and promotional communication, exploring areas such as integrated campaign management, brand management, account planning, strategy planning, media planning, consumer behaviour and audience analysis. They apply these concepts through practical projects, collaborative work and industry-focused activities, gaining an understanding of emerging and international advertising practices.

Year 2: Students deepen their professional expertise through advanced advertising strategy, agency management, digital and contemporary media, project pitching, design thinking and research. They apply their learning to substantial industry-oriented projects and campaigns, developing leadership, research and strategic skills for managing integrated advertising and communication outcomes.

Focus Areas: Digital Advertising, Brand Management, Creative Strategy

Learning Outcomes: Develop strategic advertising campaigns, understand consumer insights, and create compelling content across various media platforms.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading advertising bodies, ensuring that students receive relevant and up-to-date training.

Reputation (Employability Rankings): RMIT University consistently ranks highly in employability, with QS World University Rankings placing it among the top institutions for graduate employment in Australia.

Experiential Learning (Research, Projects, Internships etc.)

At RMIT University, the Master of Advertising program is designed to immerse students in real-world experiences that equip them with the practical skills needed to thrive in the dynamic advertising industry. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and creativity. The program emphasizes hands-on projects, collaboration, and industry engagement, ensuring that graduates are not only knowledgeable but also ready to tackle the challenges of the advertising world.

Here are some key aspects of the experiential learning opportunities available in the Master of Advertising program:

- Industry Projects: Engage in collaborative projects with real clients, allowing you to apply theoretical knowledge to practical situations.
- Internships: Gain valuable work experience through internships with leading advertising agencies and companies, providing insights into industry practices.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite, Google Analytics, and social media management tools to create and analyze advertising campaigns.
- Group Work: Participate in team-based assignments that foster collaboration and communication skills, essential for success in the advertising field.
- Field Trips: Experience the advertising industry firsthand through organized visits to agencies, studios, and industry events.
- Research Facilities: Access dedicated laboratories and research centers that support innovative advertising strategies and consumer behavior studies.
- Libraries and Resources: Benefit from extensive library resources, including access to advertising journals, case studies, and market research databases.
- Networking Opportunities: Connect with industry professionals through guest lectures, workshops, and networking events hosted by the university.

Progression & Future Opportunities

The Master of Advertising at RMIT University equips graduates with the skills and knowledge to thrive in a dynamic industry, preparing them for a variety of exciting career paths. Graduates often find themselves in roles such as Advertising Account Manager, Media Planner, and Creative Director. With a strong foundation in both theory and practical application, you’ll be well-prepared to make a significant impact in the advertising world.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: RMIT offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: RMIT boasts a high employment rate for graduates, with many securing roles shortly after graduation. The average salary for advertising professionals in Australia can range from AUD 60,000 to AUD 100,000, depending on experience and role.
- University–Industry Partnerships: RMIT has strong ties with leading advertising agencies and brands, providing students with opportunities for internships and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The Master of Advertising is accredited by industry bodies, ensuring that your qualification is recognized and valued by employers both locally and internationally.
- Graduation Outcomes: Graduates of the program have gone on to work with top-tier companies, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the Master of Advertising, you may choose to further your studies by pursuing a PhD in Advertising or a related field. This can open doors to academic positions, research opportunities, or specialized roles in advertising strategy and innovation. Additionally, you could explore postgraduate certificates or diplomas in related areas to enhance your expertise and career prospects even further.