Master of Communication

2 Years On Campus Masters Program

RMIT University

Program Overview

The Master of Communication at RMIT University is designed for individuals looking to deepen their understanding of communication practices and enhance their professional skills in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals, marketers, and media specialists who want to explore innovative communication strategies and engage with diverse audiences.

Curriculum Structure

Year 1

Students begin with the fundamentals of communication, developing knowledge of digital, global and strategic communication while exploring areas such as communication theory, public relations, corporate communication and communication for social change. The year combines academic learning with teamwork, industry-based projects, seminars and studio activities, including the Strategic Communication Management subject where students work with industry partners.

Year 2

The second year allows students to deepen their chosen communication specialisation through electives in areas such as community and civic engagement, strategic communication, corporate storytelling and international advertising. Students complete a professional research project, which can take the form of an industry report, minor thesis or practice-based project, providing an opportunity to apply their communication expertise to a substantial professional or research outcome.

Focus Areas: Digital Communication, Public Relations, Global Communication

Learning Outcomes: Critical analysis of communication practices, strategic communication planning, and effective media production skills.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading communication and media organizations.

Reputation (Employability Rankings): RMIT University consistently ranks highly in employability, with QS World University Rankings placing it among the top institutions for communication and media studies.

Experiential Learning (Research, Projects, Internships etc.)

At RMIT University, the Master of Communication program is designed to immerse students in real-world experiences that enhance their practical skills and prepare them for successful careers in the communication field. With access to state-of-the-art facilities and cutting-edge tools, students engage in hands-on learning that bridges theory and practice. The program emphasizes collaboration, creativity, and critical thinking, ensuring that graduates are well-equipped to tackle the challenges of the modern communication landscape.

Here are some key aspects of the experiential learning opportunities available in the Master of Communication program:

- Industry-Standard Software: Students gain proficiency in essential software such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and other digital tools that are vital for effective communication in various media.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to develop campaigns, create content, and solve real-world communication challenges.

- Internships: The program offers opportunities for internships with leading organizations, providing students with invaluable industry experience and networking opportunities.

- Field Trips: Students participate in field trips to media organizations, advertising agencies, and cultural institutions, giving them insights into the industry and enhancing their learning experience.

- Research Laboratories: Access to dedicated research labs allows students to explore innovative communication practices and conduct projects that contribute to the field.

- Libraries and Resources: RMIT boasts extensive library resources, including access to databases, journals, and multimedia collections that support research and learning.

- Communication Studios: The university features specialized studios equipped for video production, audio recording, and digital media creation, enabling students to produce high-quality work.

- Guest Lectures and Workshops: Regular sessions with industry professionals provide students with current insights and trends in communication, enhancing their learning and professional development.

Progression & Future Opportunities

The Master of Communication at RMIT University equips graduates with the skills and knowledge to excel in various communication roles, preparing them for a dynamic career in the ever-evolving media landscape. Graduates often find themselves in positions such as Public Relations Manager, Digital Content Strategist, and Corporate Communications Specialist. With a strong emphasis on practical experience and industry connections, this program opens doors to numerous opportunities:

- Career Services: RMIT offers dedicated career support, including resume workshops, interview preparation, and networking events to connect students with potential employers.
- Employment Statistics: RMIT boasts an impressive employment rate, with over 80% of graduates finding work within four months of completing their degree. The average starting salary for graduates in communication roles is around AUD 70,000.
- University–Industry Partnerships: RMIT has established strong partnerships with leading organizations such as the ABC, News Corp, and various PR agencies, providing students with real-world projects and internship opportunities.
- Long-term Accreditation Value: The Master of Communication is accredited by relevant industry bodies, ensuring that your qualification remains respected and recognized in the job market.
- Graduation Outcomes: Graduates of this program have gone on to work for top-tier companies and have been recognized for their innovative contributions to the field.

Further Academic Progression: After completing the Master of Communication, you may choose to further your studies by pursuing a PhD in Communication or a related field. This path can lead to advanced research opportunities, teaching positions at universities, or specialized roles in communication strategy and policy development. Additionally, you could explore postgraduate certificates or diplomas to enhance your expertise in specific areas of communication, such as digital media or public relations.