Master of Communication

2 Years On Campus Masters Program

University of Queensland

Program Overview

The Master of Communication at the University of Queensland is designed for individuals looking to enhance their communication skills in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals, marketers, and media specialists who want to deepen their understanding of communication theory and practice while developing practical skills in various media formats.

Curriculum Structure:

Year 1

Students build a strong foundation in communication theory, strategic communication and professional practice, with courses such as Communication Theory, Strategic Communication, Communication for Social Change: Foundations, and PR and Professional Practice: Foundations. Depending on their chosen field, students then develop specialist knowledge through areas such as digital media strategy, communication campaigns, social movements, participatory development and community informatics.

Year 2

The second year focuses on advanced communication practice, research and professional application, with students undertaking further specialist courses in either Strategic Communication or Communication for Social Change. Students also complete a research project or thesis, while opportunities such as a professional placement allow them to apply their communication skills with government, community, non-government or commercial organisations.

Focus Areas: Strategic communication, digital media, public relations, intercultural communication.

Learning Outcomes: Enhanced communication skills, critical thinking, research proficiency, practical media production skills.

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): The University of Queensland consistently ranks among the top universities globally, with strong employability rankings in communication and media studies according to QS and The Guardian.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Queensland, the Master of Communication program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential in today’s fast-paced communication landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program leverages state-of-the-art facilities and tools, ensuring that you not only learn but also apply your knowledge in practical settings.

Here are some key aspects of the experiential learning opportunities available in the Master of Communication program:

- Access to Advanced Software: Students utilize industry-standard software such as Adobe Creative Suite for design and video editing, as well as analytics tools for measuring communication effectiveness.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing you to work with peers on real-world communication challenges, fostering teamwork and problem-solving skills.

- Internship Opportunities: The program encourages students to undertake internships with leading organizations, providing invaluable experience and networking opportunities in the communication field.

- Field Trips: Students have the chance to participate in field trips to media organizations, communication agencies, and other relevant sites, offering insights into industry practices and trends.

- Research Laboratories: The university boasts dedicated research facilities where students can engage in communication research, utilizing the latest technologies and methodologies.

- Libraries and Resources: UQ’s extensive library system provides access to a wealth of resources, including academic journals, databases, and multimedia materials that support your studies.

- Communication Institutes: The university is home to various institutes focused on communication research and practice, providing additional learning and networking opportunities.

Progression & Future Opportunities

The Master of Communication at the University of Queensland equips graduates with the skills and knowledge to excel in various communication roles, preparing them for a dynamic career landscape. Graduates often find themselves in positions such as Public Relations Manager, Corporate Communications Specialist, and Digital Marketing Strategist. With a strong foundation in communication theory and practice, you’ll be well-prepared to make a significant impact in your chosen field.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: UQ offers dedicated career services, including personalized career coaching, resume workshops, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of UQ graduates find employment within six months of graduation, with average starting salaries around AUD 70,000, depending on the role and industry.
- University–Industry Partnerships: UQ has established strong partnerships with leading organizations such as QUT Creative Industries and the Australian Marketing Institute, providing students with valuable internship and job placement opportunities.
- Long-term Accreditation Value: The Master of Communication is recognized by industry bodies, ensuring that your qualification remains relevant and respected in the job market.
- Graduation Outcomes: Graduates of this program have gone on to work with top companies in various sectors, showcasing the versatility and demand for communication professionals.

Further Academic Progression: After completing your Master of Communication, you may choose to further your studies by pursuing a PhD in Communication or related fields. This path can open doors to academic positions, research opportunities, and advanced roles in strategic communication, allowing you to contribute to the field at a higher level.