Master of Strategic Communication

2 Years On Campus Masters Program

University of Tasmania

Program Overview

The Master of Strategic Communication at the University of Tasmania is designed for individuals looking to enhance their communication skills in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals, marketers, and public relations specialists who want to develop strategic thinking and practical skills to effectively engage with diverse audiences.

Curriculum Structure:

Year 1

In the first year, students build core strategic communication skills through Introduction to Strategic Communication, Strategic Digital Media, Public Relations, Arts and Cultural Events, and Multiplatform Storytelling. Students also begin developing practical communication skills across digital platforms and professional media environments.

Year 2

In the second year, students complete a 50-credit-point specialisation in areas such as Marketing Communication, Environmental Conservation and Management, Public and Environmental Health, or Tourism and Experience, followed by a 50-credit-point Research Project. The research component develops advanced skills through units such as Creative Arts and Media Research Methods and Masters Research Project A, with opportunities for professional industry experience through Professional Placement.

Focus Areas: Strategic communication, digital media, public relations, crisis management.

Learning Outcomes: Develop strategic communication plans, analyze media impact, engage diverse audiences, and conduct communication research.

Professional Alignment (Accreditation): The program aligns with industry standards and is recognized by leading communication organizations, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): The University of Tasmania consistently ranks highly in employability, with strong performance in QS World University Rankings and Guardian University Guide, reflecting the program's commitment to preparing students for successful careers.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tasmania, the Master of Strategic Communication program is designed to provide students with hands-on experience that translates theory into practice. You'll have access to state-of-the-art facilities and tools that enhance your learning and prepare you for a successful career in communication. The program emphasizes experiential learning through various practical opportunities, ensuring you develop the skills needed to thrive in the dynamic field of strategic communication.

Here are some key aspects of the experiential learning opportunities available in the program:

- Industry-Standard Software: Gain proficiency in leading communication tools and software, including Adobe Creative Suite, Hootsuite, and Google Analytics, which are essential for modern communication strategies.

- Group Projects: Collaborate with fellow students on real-world projects that simulate professional environments, allowing you to apply your knowledge and develop teamwork skills.

- Internships: Take advantage of internship opportunities with local and national organizations, providing you with invaluable experience and networking opportunities in the communication industry.

- Field Trips: Participate in field trips to communication agencies and media organizations, giving you insights into industry practices and trends.

- Research Laboratories: Access dedicated research facilities where you can engage in projects that explore innovative communication strategies and methodologies.

- Libraries and Resources: Utilize the extensive resources available at the university's libraries, including access to academic journals, databases, and specialized communication materials.

- Communication Institute: Benefit from the expertise of the university's Communication Institute, which focuses on research and professional development in the field of communication.

Progression & Future Opportunities

The Master of Strategic Communication at the University of Tasmania equips graduates with the skills and knowledge to excel in various communication roles. Graduates often find themselves in positions such as Communication Manager, Public Relations Specialist, and Marketing Strategist. With a strong emphasis on practical experience and industry connections, this program prepares you for a successful career in the dynamic field of strategic communication.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: The Career Development Centre offers personalized career advice, workshops, and networking events to help you connect with potential employers. Additionally, the university provides access to internships and work placements through its strong industry connections.

- Employment Stats and Salary Figures: Graduates from the Master of Strategic Communication program have a high employment rate, with many securing roles within six months of graduation. The average salary for communication professionals in Australia ranges from AUD 70,000 to AUD 100,000, depending on experience and role.

- University–Industry Partnerships: The University of Tasmania collaborates with leading organizations such as the Tasmanian Chamber of Commerce and Industry and various media outlets, providing students with real-world projects and networking opportunities.

- Long-term Accreditation Value: The program is accredited by relevant professional bodies, ensuring that your qualification is recognized and valued in the industry, enhancing your employability.

- Graduation Outcomes: Graduates are well-prepared to take on leadership roles in communication, with many advancing to senior positions within a few years of completing their degree.

Further Academic Progression: After completing the Master of Strategic Communication, you may choose to pursue a PhD in Communication or a related field, allowing you to delve deeper into research and contribute to academic knowledge. This path can open doors to teaching positions at universities or advanced roles in research and policy development within the industry.