Master of Strategic Communication

1 Years On Campus Masters Program

University of Technology Sydney

Program Overview

The Master of Strategic Communication at the University of Technology Sydney is designed for individuals looking to enhance their communication skills in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals, marketers, and public relations specialists who want to develop strategic thinking and practical skills to effectively engage diverse audiences.

Curriculum Structure:

Year 1

In the first year, students develop core strategic communication skills through Communication Theory and Practice, Foundations in Strategic Communication, Strategic Communication Planning and Management, Ethics, Responsibility and Sustainability, and Finding Insights for Understanding Audiences. They also study Creative Appeals in Advertising and begin exploring risk, crisis and stakeholder communication.

Year 0.5

In the final semester, students complete the remaining core subjects, including Risk, Issue and Crisis Communication and Stakeholder Engagement, while selecting strategic communication electives. Options include Corporate and Marketing Communication, Creativity and Innovation in Communication, Emergent Media Practices, Organisational Communication and Culture, and Professional Practice; students may also undertake an Industry Project to apply their skills to a real-world communication challenge.

Focus Areas: Digital Communication, Public Relations, Crisis Management, Social Media Strategy

Learning Outcomes: Strategic Thinking, Audience Engagement, Crisis Management Skills, Integrated Communication Planning

Professional Alignment (Accreditation): The program is aligned with industry standards and practices, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): UTS consistently ranks highly in employability, with recent QS rankings placing it among the top universities globally for graduate employment.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Technology Sydney (UTS), the Master of Strategic Communication program is designed to provide students with hands-on experience that is essential for success in the dynamic field of communication. Through a blend of theoretical knowledge and practical application, students engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools. This experiential learning approach ensures that graduates are not only well-versed in strategic communication theories but also equipped with the practical skills needed to thrive in their careers.

Here are some key aspects of the experiential learning opportunities available in the Master of Strategic Communication program at UTS:

- Industry Projects: Engage in group projects that involve real clients, allowing you to apply your learning in practical scenarios and build a professional portfolio.
- Internships: Gain valuable work experience through internships with leading communication agencies and organizations, enhancing your employability and networking opportunities.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite, social media analytics tools, and content management systems to create and manage communication campaigns.
- Field Trips: Participate in field trips to communication agencies, media outlets, and corporate offices, providing insights into the industry and networking opportunities with professionals.
- Research Facilities: Access dedicated research laboratories and resources that support innovative projects and studies in communication strategies and practices.
- Libraries and Resources: Benefit from UTS’s extensive library services, including access to a vast collection of digital resources, journals, and databases relevant to strategic communication.
- Collaboration Spaces: Work in collaborative spaces designed for group projects, fostering teamwork and creativity among peers.

Progression & Future Opportunities

The Master of Strategic Communication at the University of Technology Sydney (UTS) equips graduates with the skills and knowledge to excel in a dynamic and evolving field. With a focus on strategic thinking and effective communication, graduates can pursue various roles, including:

- Communication Manager
- Public Relations Specialist
- Marketing Strategist
- Brand Consultant

This program not only prepares you for immediate employment but also opens doors to a range of exciting career opportunities in diverse industries.

University Services Supporting Employment:
- CareerHub: Access to job listings, internships, and networking events tailored for communication students.
- Industry Placement Program: Opportunities to gain real-world experience through partnerships with leading organizations.
- Workshops and Seminars: Regular sessions with industry professionals to enhance your skills and knowledge.

Employment Stats and Salary Figures:
- UTS boasts a high employment rate for graduates, with 85% of students finding work within four months of graduation.
- The average starting salary for graduates in strategic communication roles is approximately AUD 70,000, with potential for growth as you gain experience.

University–Industry Partnerships:
- UTS has established strong connections with top companies in the communication sector, including global firms like Ogilvy and local agencies, providing students with valuable networking opportunities and insights into industry trends.

Long-term Accreditation Value:
- The Master of Strategic Communication is accredited by relevant professional bodies, ensuring that your qualification is recognized and respected in the industry.

Graduation Outcomes:
- Graduates leave UTS with a robust portfolio, practical experience, and a network of industry contacts, positioning them for success in their careers.

Further Academic Progression:
After completing the Master of Strategic Communication, you may choose to further your studies by pursuing a PhD in Communication or a related field. This path can lead to academic roles, research opportunities, or advanced positions in strategic communication, allowing you to contribute to the field at a higher level. Additionally, you could explore specialized certifications or short courses to enhance your expertise in areas such as digital marketing, crisis communication, or media relations.