Master of Strategic Communication (Extension)

2 Years On Campus Masters Program

University of Technology Sydney

Program Overview

The Master of Strategic Communication (Extension) at the University of Technology Sydney is designed for individuals looking to enhance their communication skills and strategic thinking in a rapidly evolving media landscape. This program is ideal for professionals seeking to advance their careers in communication, marketing, and public relations, equipping them with the tools to effectively engage diverse audiences.

Curriculum Structure:

Year 1

In the first year, students develop core strategic communication skills through Communication Theory and Practice, Foundations in Strategic Communication, Strategic Communication Planning and Management, Ethics, Responsibility and Sustainability, Finding Insights for Understanding Audiences, and Creative Appeals in Advertising.

Year 2

In the second year, students complete Risk, Issue and Crisis Communication and Stakeholder Engagement, along with additional electives that allow them to broaden their expertise and tailor the degree to their career interests. The extension program includes 24 additional credit points of electives compared with the standard Master of Strategic Communication.

Focus Areas: Strategic communication, digital media, crisis management, integrated marketing.

Learning Outcomes: Develop advanced communication strategies, enhance digital literacy, and apply research methods to real-world scenarios.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading communication and marketing organizations.

Reputation (Employability Rankings): UTS consistently ranks highly in employability, with recent QS rankings placing it among the top universities globally for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Technology Sydney (UTS), the Master of Strategic Communication (Extension) program is designed to equip students with practical skills that are essential for success in the dynamic field of communication. The program emphasizes experiential learning, allowing students to engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools. This hands-on approach ensures that you not only learn theoretical concepts but also apply them in practical settings, preparing you for a successful career in strategic communication.

Here are some key aspects of the experiential learning opportunities available in the program:

- Industry Projects: Engage in group projects that involve real clients, allowing you to develop strategic communication plans and campaigns that address actual business challenges.
- Internships: Gain valuable work experience through internships with leading organizations, providing you with insights into the industry and enhancing your professional network.
- Digital Tools: Utilize advanced software and digital tools such as Adobe Creative Suite, social media analytics platforms, and content management systems to create and manage communication strategies.
- Field Trips: Participate in field trips to communication agencies, media outlets, and corporate offices, giving you firsthand exposure to the industry and its practices.
- Research Facilities: Access dedicated research laboratories and resources that support your studies, including the UTS Library, which offers extensive collections and study spaces tailored for communication research.
- Collaboration Spaces: Work in collaborative spaces designed for group projects, fostering teamwork and creativity among peers.
- Guest Lectures and Workshops: Attend sessions led by industry experts, providing insights into current trends and best practices in strategic communication.

Progression & Future Opportunities

The Master of Strategic Communication (Extension) at the University of Technology Sydney (UTS) equips graduates with the skills and knowledge to excel in various communication roles. Graduates often find themselves in positions such as Strategic Communication Manager, Public Relations Specialist, Corporate Communications Officer, or Digital Marketing Strategist. This program not only enhances your employability but also prepares you for a dynamic career in the ever-evolving communication landscape.

Here’s how UTS supports your journey towards a successful career:

- Career Services: UTS offers dedicated career support, including resume workshops, interview preparation, and networking events that connect you with industry professionals.
- Employment Statistics: UTS boasts an impressive graduate employment rate, with 85% of graduates finding work within four months of completing their degree. The average salary for graduates in communication roles is around AUD 70,000, with potential for growth as you gain experience.
- University–Industry Partnerships: UTS has strong ties with leading organizations such as the Australian Marketing Institute and various media companies, providing students with valuable internship opportunities and real-world projects.
- Long-term Accreditation Value: The program is accredited by the Public Relations Institute of Australia (PRIA), ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Graduates of the program are well-prepared to tackle complex communication challenges and are equipped with a strategic mindset that employers highly value.

Further Academic Progression: After completing the Master of Strategic Communication (Extension), you may choose to pursue a PhD in Communication or a related field, allowing you to delve deeper into research and contribute to academic knowledge. Alternatively, you could explore specialized certifications in areas like digital marketing or public relations to further enhance your expertise and career prospects.