1. Laval University
  2. Program
  3. Masters
  4. Master Of Science In Consumer Science With Thesis MSc

Master Of Science In Consumer Science With Thesis MSc

2 Years On Campus Masters Program

Laval University

Program Overview

This program will allow you to study the behavior of various clienteles and, more specifically, to analyze the different endogenous and exogenous factors directly or indirectly influencing their needs, their attitudes, their expectations and their satisfaction. In addition, you will be able to develop and implement intervention strategies applicable in social or commercial contexts and, finally, to formulate strategic and operational recommendations following the evaluation of these various interventions. You will be able to provide diagnoses that will allow you to better understand issues associated with different clienteles, and to develop intervention strategies applicable in social or commercial contexts.

Program Key Stats

$18676 (Annual cost)



Eligibility Criteria


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6.5
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Additional Information & Requirements

Hold an undergraduate degree (North American BA, licence or master s, depending on the system of education) or have successfully completed a level of education deemed equivalent by the admissions committee, French and English language skills, TFI test scores language, CV, transcripts, motivation letter

Career Options

  • Research Officer
  • Evaluation and Social Research Advisor
  • Study Officer
  • Project Manager in Market Research and Commercial Research
  • Consultant
  • Evaluation and Social Research Advisor

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