Masters in Electronic Culture and Semiotics

The study program grows from the tradition of humanity: today's phenomena cannot be understood without understanding traditional concepts. SP is based on a complementary approach to the analysis of media communication (and communication), which is embedded on the one hand in the traditional grasp of communication (in rhetoric, poetics, with knowledge and understanding of the role of literary canon), on the other hand in modern approaches to new media reflection and media communication (whether it's iconic, pictorial, or literary). The program defined in this way differs mainly in the emphasis it puts on the traditional conception of composed speech and its affective effect.