Masters in Experience Economy

There are many different kinds of experiences both direct experiences such as films, TV and computer games and indirect experiences, i.e. experiences related to a product or a concept in which the experience itself adds value to the product. The following are examples of Danish companies with integrated experience economy: Jyske Bank, whose customers get an actual product in the bank; Silvan, where all staff members must be capable of DIY activities; the major football clubs, whose main income does not come from ticket sales, but from selling merchandise and sponsorships (in which the sponsors get the experience of belonging); Den Gamle Fabrik (the Old Factory) a modern factory given a past by means of advertisements about the good old days and narrow-gauge films about childhood in the 70s; and hotels based on concepts in which consumers purchase experiences combined with their accommodation.