1. Harz University of Applied Sciences
  2. Program
  3. Masters
  4. MSc Consumer Psychology and Marketing Research

MSc Consumer Psychology and Marketing Research

2 Years On Campus Masters Program

Harz University of Applied Sciences

Program Overview

The master's degree programme Consumer Psychology and Market Research at the Harz University of Applied Sciences extends and broadens a bachelor's degree with a focus on marketing and market research. The consecutive degree programme is behavioural-science-orientated and looks at the behaviour of people in their role as (potential) customers and consumers. The degree programme focuses on applications in the service sector as well as sensory product research. In recent years this has become an important building block for market success in the area of consumer goods.

Program Key Stats

€8765 (Annual cost)



Eligibility Criteria


Additional Information & Requirements

Should require prerequisite for admittance to the degree programme Technological Innovation Management is a completed degree in either Business Administration and Engineering, Business Informatics, Computer Science and Business or Technical Business Administration from a university or cooperative education institute, Any proof of professional qualifications/ work experience, Motivation letter, Evaluation of Language Skills (German or English, both at least level B2), DSH, Goethe Zertifikat C1.

Career Options

  • Business
  • Psychology
  • Methodology

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