1. City University of Hong Kong
  2. Program
  3. Masters
  4. MSc in Marketing

MSc in Marketing

1 Year On Campus Masters Program

City University of Hong Kong

Program Overview

This program aims to nurture marketing entrepreneurs and professional marketers who acquire a broad-based understanding of all aspects of marketing, possess innovative, critical thinking, and grasp strong analytical skills in dealing with complicated marketing environments.

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria


79
6.5
79

Additional Information & Requirements

Hold a bachelor s degree from one of the universities in Hong Kong or from an overseas institution recognised for this purpose by the University or hold such other qualifications as deemed acceptable by the University as equivalent. A TOEFL score of 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (Internet-based test) or an overall band score of 6.5 in IELTS) or band 6, HKDSE scores.

Career Options

  • Acquire advanced knowledge of marketing philosophy
  • principles and techniques
  • Develop critical awareness of contemporary strategic marketing issues especially in China
  • Apply analytical tools including state-of-the-art software commonly used in marketing to make management decisions and to respond operationally on the dynamic marketing problems
  • Develop a social conscience and apply high standards of marketing ethics

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