M.A Product Design

Product design consists in imagining and creating objects meant for mass production. The definition encompasses the physical aspects as well as the functionalities products should possess. Designing a new product goes through an analytical process and relies on a problem-solving approach to improve the quality of life of the end user and his or her interaction with the environment. It is about problem-solving, about visualizing the needs of the user and bringing a solution. Product designers also work with other professionals such as engineers and marketers. While not in charge of designing the purely mechanical and technological aspects of the product, they are however concerned with usability.