Innovation and Sustainable Business Strategy – MBus

1 Years On Campus Masters Program

Technological University of the Shannon: Midlands Midwest

Program Overview

The MBus in Innovation and Sustainable Business Strategy at TUS is a one-year, full-time Level 9 postgraduate program designed for graduates who want to lead innovation, sustainability, and strategic transformation in organizations. It suits professionals aiming to develop leadership skills, an entrepreneurial mindset, and the ability to design sustainable business models while applying advanced strategy and innovation frameworks.

Curriculum Structure

Semester 1

Students begin by exploring the foundations of change and leadership. Organisational Change and Transformation examines why change efforts succeed or fail, teaching practical leadership skills for guiding teams through uncertainty. Strategic Marketing for Innovation and Sustainability integrates customer insight and sustainability into marketing decisions, while Innovation Frameworks and Design Thinking introduces creative problem-solving methodologies applied to real-world challenges.

Semester 2

The second semester focuses on value creation and digital transformation. Business Model Innovation trains students to assess existing models and design sustainable alternatives, often in collaboration with external partners. Strategic Information Management and Digital Strategy builds digital and analytical skills, covering data visualization, AI, and machine learning applications. Sustainable Business Strategy aligns organizational practices with the UN Sustainable Development Goals (SDGs), ESG frameworks, and responsible decision-making.

Semester 3

The final semester emphasizes leadership and research. Strategic Leadership and Professional Development develops emotional intelligence, communication, and teamwork through workshops and coaching. Research Methods equips students with quantitative and qualitative tools to design rigorous studies. The program culminates in a substantial Research Project (18,000 words), where students investigate a contemporary issue in strategy, innovation, sustainability, or leadership, integrating all skills gained throughout the program.

Focus Areas

Innovation, Sustainable Business Strategy, Organisational Change, Strategic Marketing, Business Model Innovation, Digital Transformation, Leadership, Applied Research

Learning Outcomes

Graduates will be able to lead organizational change, design sustainable business models, integrate innovation into strategy, apply digital tools for transformation, and conduct advanced research in sustainability and leadership.

Professional Alignment (Accreditation)

The program is delivered at Level 9 on the National Framework of Qualifications (NFQ) by TUS’s Department of Business & Management. It directly responds to Ireland’s National Skills Strategy 2025 and the Future of Jobs 2025 demand for adaptable leaders who integrate sustainability into innovation and strategy.

Reputation (Employability Rankings)

TUS is recognized as one of Ireland’s leading technological universities, with strong emphasis on applied learning and industry engagement.
Employers increasingly seek graduates who can integrate sustainability, innovation, and strategy — the program’s core strengths.
Typical graduate roles include Business Development Specialist, Sustainability Consultant, Innovation Strategist, and Organisational Transformation Manager.

Experiential Learning (Research, Projects, Internships etc.)

The MBus in Innovation and Sustainable Business Strategy at TUS is designed to give students a truly applied learning experience. You won’t just study theories of innovation and sustainability — you’ll actively engage in projects, consultancy work, and case studies that mirror the challenges faced by modern organizations. With access to TUS’s advanced business facilities, digital tools, and research supports, students develop the confidence to apply strategy, design thinking, and leadership skills in real-world contexts.

Here’s how experiential learning is embedded in the program:

Applied Projects & Consultancy Work: Students work on live business challenges, applying innovation frameworks and sustainable strategy models to real organizational contexts.
Design Thinking Workshops: Modules such as Innovation Frameworks and Design Thinking include hands-on workshops where students prototype solutions and test them in collaborative settings.
Digital Strategy Tools: In Strategic Information Management and Digital Strategy, learners gain practical skills in data visualization, AI, and machine learning applications, using industry-standard digital platforms.
Group Projects & Case Studies: Collaborative assignments in Strategic Marketing for Innovation and Sustainability and Business Model Innovation encourage teamwork, creativity, and applied problem-solving.
Leadership Development: The Strategic Leadership and Professional Development module integrates coaching, emotional intelligence training, and communication workshops to prepare students for leadership roles.
Research Project (18,000 words): Students complete a substantial applied research project, investigating a contemporary issue in innovation, sustainability, or leadership, supported by TUS’s research facilities and academic supervision.
Library & Research Resources: TUS provides access to specialized business journals, sustainability case studies, and digital databases, ensuring students can ground their projects in credible research.
Enterprise Engagement: The program is closely aligned with Ireland’s National Skills Strategy 2025 and Future of Jobs 2025, ensuring strong industry relevance and opportunities to connect with employers focused on sustainability and innovation.

Progression & Future Opportunities

Graduates of the MBus in Innovation and Sustainable Business Strategy at TUS are prepared to take on leadership roles in organizations that prioritize sustainability, innovation, and strategic transformation. Alumni typically move into positions such as Innovation Strategist, Sustainability Consultant, Business Development Specialist, and Organisational Transformation Manager, reflecting the program’s strong emphasis on applied strategy and responsible leadership.

Here’s how TUS supports your career progression and long-term success:

University Career Services: TUS’s Careers & Employability Office provides tailored postgraduate support, including CV workshops, interview coaching, and employer networking events. Students also benefit from enterprise engagement initiatives that connect them directly with regional employers and sustainability-focused organizations.
Employment Stats & Salary Figures: Business graduates in Ireland report strong employment outcomes, with entry-level salaries typically ranging from €40,000–€55,000, and experienced strategists or consultants earning €70,000+ depending on sector and specialization.
University–Industry Partnerships: The program is closely aligned with Ireland’s National Skills Strategy 2025 and Future of Jobs 2025, ensuring strong industry relevance. Students benefit from TUS’s collaborations with regional enterprises and sustainability-focused initiatives, linking classroom learning to real-world practice.
Long-term Accreditation Value: Delivered at Level 9 on the National Framework of Qualifications (NFQ), the MBus provides internationally recognized postgraduate credentials, ensuring long-term professional credibility.
Graduation Outcomes: Alumni progress into diverse roles across multinational corporations, SMEs, public sector organizations, and entrepreneurial ventures, applying their skills to innovation, sustainability, and strategic leadership.

Further Academic Progression:
After completing the MBus in Innovation and Sustainable Business Strategy, students can continue their academic journey by pursuing a PhD in Business Strategy, Innovation, or Sustainability at TUS. This pathway allows graduates to deepen their expertise, contribute to cutting-edge research, and strengthen their impact within academia or high-level industry leadership roles.