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Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
A 2.1 Honours degree in a Business discipline, or equivalent international qualification OR A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR Professional qualifications plus 5 years or more relevant professional experience in Marketing. IELTS overall score 6.5 or above and 6.5 in writing and speaking and 6.0 in other sections. Academic Transcripts, CV, One academic reference and one professional reference, Personal Statement.
Digital Account ExecutiveDigital Project ManagerContent MarketerResearch AnalystDigital Marketing Executive
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