MSc Marketing

1 Years On Campus Masters Program

Technological University Dublin

Program Overview

The MSc in Marketing (TU306) at Technological University Dublin (TU Dublin) is a one-year full-time NFQ Level 9 master’s that provides an intensive, conversion-oriented education in marketing, especially suited to graduates who may not have a business or marketing undergraduate degree and want to build strategic, analytical and applied marketing expertise. It prepares students for careers in brand management, marketing communications, digital marketing, market research and general business roles across sectors.

Curriculum structure:

In this master’s year, students begin by establishing core business and marketing foundations such as management, finance and marketing communications to ensure a solid understanding of how organisations operate. In Semester Two, learners engage with specialist marketing modules like Marketing Metrics, Strategic Management and Online Marketing where they apply analytical thinking to real-world marketing problems. Across the programme, students explore options in areas such as Business-to-Business Marketing, Services Marketing, International Marketing, Communications and Society, allowing for personalised depth within marketing practice. A defining component of the degree is the research dissertation (20,000 words), culminating in an independent project where students investigate a contemporary marketing issue with academic rigour and industry relevance.

Focus areas (in a string):

Marketing fundamentals, business foundations, strategic marketing, online & digital marketing, marketing metrics & analytics, specialist electives (B2B, services, international marketing), independent research dissertation.

Learning outcomes (in a string):

Apply core and specialised marketing principles; analyse and interpret marketing data; design strategic and digital marketing solutions; integrate business insight with consumer and market dynamics; and complete an independent research dissertation.

Professional alignment (accreditation):

Awarded as an NFQ Level 9 MSc by Technological University Dublin, aligning with industry expectations for marketing and business strategy roles. The programme’s conversion design also supports graduates from non-business backgrounds to transition into marketing professions.

Reputation (employability rankings):

Technological University Dublin is recognised as Ireland’s first technological university with strong industry links in business and marketing. Graduates find roles in international companies and local firms across sectors such as digital, media, tech, FMCG and consultancy — reflecting the practical orientation of the MSc in Marketing.

Experiential Learning (Research, Projects, Internships etc.)

Students gain practical skills through a strong focus on real-world application, using live client projects, professional-standard digital tools, and simulations in dedicated campus facilities. The program integrates theoretical knowledge with hands-on execution through multiple applied elements. This experiential learning is structured as follows:

Live Client Projects: A core component involves working on live projects and briefs from real companies. Students develop and present strategic digital marketing solutions to actual client challenges.
Professional Software & Tools: The curriculum is built around gaining proficiency with industry-standard platforms. Key tools include Google Analytics, Google Ads, Facebook Business Manager, and other social media advertising platforms for campaign management and analytics.
Simulation-Based Learning: Students use professional marketing simulation software (such as Markstrat or similar) to manage a virtual brand in a competitive market, making strategic decisions on product, price, promotion, and digital spend.
Dedicated Facilities: The program is taught within Trinity Business School, which provides dedicated computer labs equipped with the necessary software, collaborative workspaces, and access to the business school's research and data resources.
Career-Focused Support: Students benefit from the Trinity Business School Careers Team, which offers workshops on personal branding, LinkedIn optimization, and interview preparation specifically for the digital marketing sector, alongside networking events with industry professionals.

Progression & Future Opportunities

Graduates of TU Dublin's MSc in Marketing (TU306) gain comprehensive business foundations and specialized marketing expertise through a conversion program tailored for non-business graduates, enabling rapid career transitions into high-demand marketing roles. Typical positions include account manager, brand manager, customer analyst, marketing executive, and graduate program placements at global firms like Microsoft, Google, LinkedIn, Facebook, Jameson, Enterprise Ireland, and local media agencies.

Career Support Elements:

University Services: Hands-on coursework, research dissertation supervision, and career guidance prepare graduates for immediate industry impact.
Employment Stats: Excellent employability across marketing, media, and business sectors due to the program's rigorous conversion structure.
University-Industry Partnerships: Case-study learning, specialist modules, and employer recognition facilitate direct recruitment pipelines.
Long-term Accreditation Value: Builds strategic, analytical, and research skills for senior brand management and international marketing leadership.
Graduation Outcomes: Account executive roles, customer insights positions, and prestigious graduate schemes in tech, FMCG, and media.

Further Academic Progression: Graduates pursue PhD research in marketing strategy, executive MBAs, or advanced digital certifications, leveraging the 20,000-word dissertation and electives in B2B/international marketing.