1. University of Science Malaysia USM
  2. Program
  3. Masters
  4. MC Integrated Marketing Communication

MC Integrated Marketing Communication

1 Year On Campus Masters Program

University of Science Malaysia USM

Program Overview

Integrated Marketing Communication is a contemporary approach in marketing communication that highlights the strategic process used to plan, execute and evaluate coordinated, measurable brand communications programmes through strategic integration and unification of different media such as advertising, public relations, direct marketing, sales promotion and Internet marketing with the objective of generating a strong connection between brands and their consumers.

Program Key Stats

RM5751 (Annual cost)



Eligibility Criteria


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Additional Information & Requirements

First degree or equivalent, from a recognized university with CGPA of 2.75 and above. Applicants with CGPA of 2.50-2.74 or without relevant degree are also invited to apply, but they must possess experience in the field for at least 1 year.A minimum score of 35 in Internet-based TOEFL (Test of English as a Foreign Language) ; OR A minimum score of 5.0 in IELTS (International English Language Testing System); or A minimum score of 154 in Cambridge English Advance (CAE); or A minimum score of 154 in Cambridge Proficiency Advance (CPE); or A minimum score of 36 in Pearson Test of English (PTE); or English is the candidate's mother tongue or National Language; or The candidate graduated from an Institution of Higher Learning in which the medium of instruction at Bachelor and Master level is English;

Career Options

  • Social Media Marketing
  • Digital Media
  • Journalism
  • Market Research And Consulting
  • Public Relations
  • Non-Profit And Government
  • Entertainment
  • Television And Radio

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