1. University of Granada
  2. Program
  3. Masters
  4. MA Market Research Technologies and Marketing

MA Market Research Technologies and Marketing

2 Years On Campus Masters Program

University of Granada

Program Overview

The use of technology in companies is essential to achieve stability in the global market and be profitable. Without the use of these tools, the actions of the organizations would be more complex, resulting in less control of the information with respect to the competition. Progress in the so-called Information and Communication Technologies (ICT), which include computer applications and telecommunications, are being key to gaining competitiveness. Thanks to them, companies have managed to obtain significant benefits, including improving their strategies, reaching a greater number of customers, optimizing their resources, opening up to new markets, and a deeper knowledge of consumer needs to offer them a better quality service and more fluid communication.

Program Key Stats

€821 (Annual Cost)



Eligibility Criteria


87
6.5
87

Additional Information & Requirements

An official university bachelor's degree from an institution in Spain or the European Higher Education Area (EHEA). A degree from an institution outside the European Higher Education Area. Academic records or transcripts indicating the marks you obtained in the courses on your degree and their duration (expressed either in terms of ECTS credits or in months), An official document indicating the minimum mark required to pass a course on your undergraduate degree and the maximum mark obtainable.

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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