1. University of Granada
  2. Program
  3. Masters
  4. MA Marketing and Consumer Behaviour

MA Marketing and Consumer Behaviour

2 Years On Campus Masters Program

University of Granada

Program Overview

Consumer behavior and the evolution of consumption determine production and is the basis on which supply is organized in the economy. The strategy of organizations has in the study, analysis and modeling of consumer behavior one of the basic pillars on which it is formulated. By conditioning the supply, consumer behavior is also a determining factor in the evolution of employment, in the perception of well-being and quality of life and in consumer satisfaction. In short, it has implications, and diverse and evident manifestations, from the social, economic and environmental point of view. On the other hand, the commercial structure, the distribution system and the distribution channels have undergone major transformations in recent times.

Program Key Stats

€821 (Annual Cost)



Eligibility Criteria


87
6.5
87

Additional Information & Requirements

An official university bachelor's degree from an institution in Spain or the European Higher Education Area (EHEA). A degree from an institution outside the European Higher Education Area. Academic records or transcripts indicating the marks you obtained in the courses on your degree and their duration (expressed either in terms of ECTS credits or in months), An official document indicating the minimum mark required to pass a course on your undergraduate degree and the maximum mark obtainable.

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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