1. Autonomous University of Barcelona
  2. Program
  3. Masters
  4. Official Masters Degree in Strategic Planning in Advertising and Public Relations

Official Masters Degree in Strategic Planning in Advertising and Public Relations

1 Year On Campus Masters Program

Autonomous University of Barcelona

Program Overview

The master's degree in Strategic Planning in Advertising and Public Relations provides advanced and specialised knowledge in advertising strategies, as a curricular foundation for the training of future experts in strategic planners and market research, as well as for the research training needed to be later admitted to a doctoral programme. It responds to the need in the advertising, public relations and market research sector for professionals trained in persuasive communication and with a high level of knowledge in branding strategies. The master's degree in Strategic Planning truly represents postgraduate level training in Communication and Branding, with an inter-disciplinary profile integrating knowledge in communication and marketing.

Program Key Stats

€4500 (Annual cost)
Rolling


Eligibility Criteria


6.5

Additional Information & Requirements

A university degree equivalent to an EHEA undergraduate qualification (minimum 180 ECTS credits/3 academic years), Copy of your DNI/TIE/Passport, Certified copy of your official duly validated university degree, issued by the competent authorities, Certified copy of your official duly validated transcript, issued by the competent authorities, listing the period in academic years, subjects taken, credits earned and grades obtained, a copy of your TIE, Academic record

Career Options

  • Advertising planner
  • Media agency planner
  • Digital planner
  • Brand consultant
  • Public relations planner

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