Master in Business and Management with Marketing

Marketing plays a central role in creating, capturing, communicating and sustaining value for organisations and private individuals. By understanding customer needs, companies can provide customers with innovative solutions. Should you choose Marketing as your specialisation you will learn, amongst other things, how customers use information and make active choices, how companies interact with each other on strategies for the development of new products, as well as how different choices affect customer relations and other marketing efforts. The specialisation aims to educate analytically skilled employees with a special ability to face challenges in consumer markets, industrial markets and to provide a service perspective on marketing.