1. Heriot Watt University Dubai
  2. Program
  3. Masters
  4. MSc International Marketing Management with Digital Marketing

MSc International Marketing Management with Digital Marketing

1 Years On Campus Masters Program

Heriot Watt University Dubai

Program Overview

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Program Key Stats

AED72000



24 %

Eligibility Criteria


80
150
150
590
6
80

Additional Information & Requirements

Bachelors Honours degree A good first or second class Honours degree in a cognate or semicognate discipline. Professional/corporate membership Membership of a professional institution in a cognate discipline that normally requires an Honours degree for entry.

Career Options

  • Graduates have gone on to a wide range of successful careers including starting their own businesses
  • working in range of global marketing organisations
  • branding
  • advertising
  • digital marketing and public relations

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