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The Middlesex University Dubai MSc Digital Marketing & Analytics is a revolutionary one-year course designed to equip the student with the tools and skills needed to thrive in the fast-evolving world of digital marketing. The curriculum brings marketing theory to analytics practice, thus graduating students equipped to apply data-driven methods that drive business development. Students will be highly qualified in the management of digital campaigns, consumer behavior analytics, and marketing technologies, leading to intense competition in current marketing conditions.
Curriculum Structure:
The curriculum keeps the balance between theory and practice with:
Core Marketing Modules: Strategic digital marketing, consumer behavior, and integrated marketing communications.
Analytics and Data Modules: Web analytics, big data, and marketing metrics to analyze and maximize marketing performance.
Practical Projects and Case Studies: Real-world activities and case studies to apply digital marketing concepts in actual business scenarios.
Research Dissertation: A summative research dissertation which allows students to study a marketing issue in depth, demonstrating critical thinking and analytical methods.
Accreditation:
The program is accredited by Middlesex University, a globally accredited institution committed to strict education standards. This ensures the degree is globally recognized and relevant in the digital marketing sector.
Campus Location:
Middlesex University Dubai is located in the heart of Dubai Knowledge Park, providing access to the latest learning facilities, industry connections, and cosmopolitan living ideal for networking and personal enrichment.
Middlesex University Dubai blends real-world experience with academic learning:
Industry Projects: Live projects with local and international businesses enable students to learn digital marketing techniques and analytical tools.
Internship Opportunities: The university helps students secure internships within Dubai’s thriving marketing and digital sectors, offering real-world exposure.
Workshops and Seminars: Frequent sessions with industry experts provide insights into current digital marketing trends and tools.
Student Societies and Competitions: Active marketing clubs and participation in digital marketing competitions encourage collaboration and creativity among peers.
Middlesex University Dubai offers strong career support through its Career Development Centre, which assists students with:
Career guidance and personalized counselling.
CV writing and interview preparation workshops.
Networking events and employer engagement days.
Employability:
Graduates from this program are well-prepared for roles in digital marketing and analytics, sought after by companies across sectors like e-commerce, advertising, and media. Many alumni have gone on to work in roles such as Digital Marketing Manager, SEO Specialist, Data Analyst, and Social Media Strategist, reflecting the program’s relevance and industry alignment.
Further Academic Progression:
Graduates may choose to advance their studies with professional certifications in Google Analytics, HubSpot, or consider further postgraduate qualifications such as an MBA or specialized data science programs to deepen their expertise and enhance career prospects.
IELTS - 6.0 (with 6 in Reading & Writing, min 5.5 in other components)TOEFL - 87 (21 in listening & writing, 22 in speaking and 23 in reading)A recognized undergraduate degree or equivalent.Official transcripts detailing your academic performance.Proof of English language proficiency, such as IELTS or TOEFL scores.An updated CV highlighting relevant academic and professional experiences.A valid passport copy for identification purposes.Passport-sized photographs as per university specifications.A personal statement outlining your motivation for pursuing the program.Two academic or professional references supporting your application.Digital Marketing ManagerSEO SpecialistData AnalystSocial Media ManagerMarketing AnalystContent StrategistPPC SpecialistE-commerce ManagerBrand ManagerDigital Campaign ManagerMarket Research AnalystWeb Analyst
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Middlesex University Dubai
