MSc Marketing Communications & Brand Management

1 Year On Campus Masters Program

Middlesex University Dubai

Program Overview

Middlesex University provides a Master's degree in Marketing Communications & Brand Management, which is a one-year course that aims to provide students with an in-depth exposure to marketing communications and brand management. Students are prepared to take up marketing, branding, and communications jobs across different sectors.

Curriculum Structure:
The MSc Marketing Communications & Brand Management course at Middlesex University integrates theoretical grounding with practical solutions. The course curriculum includes:

  • Core Modules: Marketing communications, brand management, consumer behavior, and marketing research courses that provide a holistic overview of marketing basics.
  • Elective Modules: The student can choose from different modules such as digital marketing, public relations, and brand strategy so that they are able to specialize in the area of choice.
  • Dissertation: A research-based dissertation that provides an opportunity to students to study a topic of choice in detail and develop their research and analytical skills.

    Accreditation:
    Middlesex University is a well-established institution with an excellent record of providing high-quality programs.

    Campus Location:
    Middlesex University is based in Dubai, giving students access to an international business center and a cosmopolitan community of students and professionals.

     

    Experiential Learning (Research, Projects, Internships etc.)

    Middlesex University focuses on experiential learning and provides several avenues for students to gain real-world experiences:

    • Industry Projects: Students may work on projects with actual clients, putting theoretical knowledge to practical application.
    • Internships: The students will be able to obtain internships with top companies, where there will be hands-on experience in branding and marketing and communications.
    • Networking: The students will also receive networking through guest lectures, workshops, and conferences. Professional networking will be carried out.

    Progression & Future Opportunities

    Guidance from the career service of Middlesex University

    • Career Guidance and Planning: Guiding the students in deciding their career aspirations and also in devising ways to guide them into achieving it.
    • CV and cover letter workshops, providing students with the skills to create effective job applications.
    • Interview preparation and mock interviews, helping students to prepare for job interviews and build their confidence.
    • Networking events and career fairs, providing students with opportunities to connect with potential employers.

      Employability:
      Students graduating from the MSc Marketing Communications & Brand Management program can be employed in industries such as marketing agenciescorporate firms, NGOs, and government organizations. Target employers are marketing agenciesadvertising firms, and corporate communication departments.

      Further Academic Progression:
      They can opt for further academic studies, including a PhD in Marketing, or other related disciplines, so that they can specialize in their field of interest and move into higher career positions.

       

       

      Program Key Stats

      AED85,593
      Rolling


      57 %
      No
      No
      No
      No

      Eligibility Criteria

      2:2
      3 Year

      72
      6.0
      72
      2:2

      Additional Information & Requirements

      Career Options

      • Brand manager
      • marketing communications manager
      • digital marketing specialist
      • public relations officer
      • social media manager
      • advertising executive
      • marketing consultant
      • product manager
      • corporate communications manager
      • content strategist
      • reputation manager

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