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The MSc Strategic Marketing is a one-year course that provides students with a good understanding of marketing strategy, consumer behavior, and online marketing trends. The course combines the latest theory with practice, and the graduates are able to work effectively in today's competitive and fast-changing business environment. The students are equipped with necessary skills in market analysis, brand management, strategic planning, and marketing analytics, for which they become best sought after by organizations of diverse industries.
Curriculum Structure:
The course offers a comprehensive series of curriculum including basic and advanced concepts of strategic marketing:
Core Modules: Subjects such as Strategic Marketing Management, Consumer Behavior, Marketing Analytics, and Global Marketing Strategy.
Digital Marketing Emphasis: Course on Social Media Marketing, Digital Branding, and Data-Driven Marketing to suit the growing digital age.
Practical Projects: Real business projects where students are able to apply learning on actual market scenarios.
Capstone Project or Dissertation: Students present a concluding research project, typically with industry clients, which captures their strategic and analytical capability.
Accreditation:
Certain universities that offer this program are accredited by organizations such as AACSB, EQUIS, or AMBA, which ensures superior academic quality and global accreditation.
Campus Location:
The program is typically delivered at the flagship campus of the university, providing students with access to cutting-edge learning facilities, marketing labs, and vibrant campus life. The majority of universities also offer a good link with industry partners, visiting lecturers, and networking sessions to enrich learning.
The course emphasizes experiential, practice-oriented experiences to connect theory with practice:
Consultancy Projects: The students usually complete real business live consultancy projects, employing strategic marketing toolkits to solve complex issues.
Internships: The majority of students receive internships in leading companies in industries such as FMCG, technology, financial services, and consulting, and they gain work experience.
Guest Speakers and Masterclasses: Periodic masterclasses and sessions by industry experts give students exposure to recent market trends and strategic issues.
International Exposure: Some universities offer the experience of study trips, global marketing simulations, or international consultancy projects to inculcate a global outlook.
Universities provide extensive career counseling to make students transition smoothly into the professional world:
Career Coaching: Personal career counseling, coaching sessions, and resume-making, job search strategy, and interview skills workshops.
Networking Events: Exposure to career fairs, employer presentations, and alumni networking events introducing students to top recruiters.
On-Campus Recruitment: The majority of companies actively recruit graduates through on-campus interviews and assessment centres.
Employability:
Graduates from the MSc Strategic Marketing programme are highly sought after for roles as Marketing Manager, Brand Manager, Product Manager, Digital Marketing Manager, Market Research Analyst, Business Development Executive, Strategy Consultant, and Account Manager. Employers include large international corporations from sectors such as technology, finance, healthcare, luxury goods, and consulting.
Further Academic Progression:
Graduates can also continue to pursue doctorates (PhD in Marketing, Business, or Consumer Behavior) or other certifications like professional certification in Digital Marketing, Data Analytics, or Management Consulting.
IELTS - 6.0 (with 6 in Reading & Writing, min 5.5 in other components)TOEFL - 72 (Reading min 18, Writing min 21, Listening min 17, Speaking min 20)Make sure your CV reflects relevant marketing experience or transferable skills.If you're applying from outside the UAE, ensure degree documents are certified and translated.The personal statement is your chance to showcase your passion for strategic marketing—why it's the next step in your career.If English is not your first language or you haven’t taken a test, your application may still proceed but you might need to provide proof later.A clear copy of your valid passport, UAE residency visa and Emirates IDsecondary and high school transcriptsofficial university degree transcripts and degree certificatean updated CV (covering all work, internshipsa personal statement (at least 200 words reflecting your motivations for the program)Marketing ManagerBrand ManagerProduct ManagerDigital Marketing ManagerSocial Media ManagerMarketing ExecutiveMarketing AnalystDigital AnalystMarket Research AnalystAdvertising ManagerAccount ManagerBusiness Development ExecutiveManagement ConsultantStrategy AdvisorPublic Relations Specialist
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