MSc in Media Entrepreneurship and Digital Innovation

2 Years On Campus Masters Program

University of Sharjah

Program Overview

The MSc in Media Entrepreneurship and Digital Innovation (Dual Degree) at the University of Sharjah is designed for students who want to lead, launch, and innovate in today’s digital media economy. The program combines media studies, entrepreneurship, and emerging technologies, allowing students to graduate with two internationally recognised master’s degrees and strong exposure to real industry challenges.

Curriculum Structure

First Year
In the first year, students build a strong foundation in media innovation and entrepreneurship. Courses such as Entrepreneurship and Organisational Change introduce venture creation and business planning, while Leadership and Organisational Behaviour develops decision-making and people-management skills. Subjects like Communication Technologies and Emerging Digital Media and Practices help students understand how digital platforms, audiences, and media systems are evolving globally.

Second Year
The second year shifts focus to advanced application and research. Through Managing Digital Media and Innovation, students learn how to design and manage digital media projects in competitive markets, while Digital Media and Sustainability explores ethical, social, and environmental responsibilities in media industries. The program concludes with Researching and Analysing Digital Media and a thesis, enabling students to apply research, strategy, and innovation skills to a professional or entrepreneurial media project.

Focus Areas (in a string):

Media entrepreneurship, digital innovation, leadership in media industries, communication technologies, sustainable media practices, research and strategic media management

Learning Outcomes (in a string):

Ability to develop and manage media ventures, apply digital tools and innovation strategies, lead media organisations effectively, conduct independent digital media research, understand ethical and regulatory frameworks, and operate confidently in international media environments

Professional Alignment (Accreditation):

The program is accredited by the UAE Ministry of Education and leads to a dual master’s qualification awarded by the University of Sharjah and its international partner university.

Reputation (Employability Rankings):

The University of Sharjah is consistently recognised in global university rankings, including QS World University Rankings, reflecting strong academic standards, international partnerships, and growing graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

In the Master of Media Entrepreneurship and Digital Innovation (Dual Degree) at the University of Sharjah, students gain practical, hands-on experience that goes far beyond classroom learning. The program’s close collaboration with Sharjah Media City (Shams) gives you a dedicated space to develop your media ventures, work on real projects, and connect directly with startups and industry professionals. You’ll benefit from expert workshops, mentorship from experienced practitioners, and opportunities to launch and grow your projects in a dynamic, entrepreneurial environment:

Dedicated facilities at Sharjah Media City (Shams) for developing business and media projects, with creative spaces and infrastructure that support content production and venture development.
Mentorship and workshops through Shams, offering guidance from seasoned industry professionals on entrepreneurship and media innovation.
Networking opportunities with startups and creative businesses within Shams, helping you build professional connections and benchmark your projects against real-world industry practices.
Project-based assignments in courses like Emerging Digital Media & Practices, using digital platforms, social media tools, and technologies such as VR, AR, or data analytics.
Access to the University of Sharjah’s libraries and research spaces, supporting independent study, thesis work, and professional development.

Progression & Future Opportunities

Graduates of the MSc in Media Entrepreneurship and Digital Innovation (Dual Degree) from the University of Sharjah are well-prepared to take on dynamic roles in digital media, creative business, and communications industries. Typical positions include Media Entrepreneur or Startup Founder, Digital Strategy Manager, Innovation Consultant, and Content & Media Project Leader, reflecting the practical and strategic skills developed throughout the program:

The University of Sharjah’s Career Advancement and Student Training Office (CASTO) offers workshops on CV writing, interview preparation, professional networking, and internship readiness to help you transition smoothly into the job market.
Career services provide ongoing support with job listings, career counseling, internships, and professional development opportunities for both current students and alumni.
University–industry partnerships, especially the program’s collaboration with Sharjah Media City (Shams), offer direct exposure to real-world projects, networking opportunities, and potential partnerships with startups and media companies.
Events and conferences hosted by the university, such as alumni and industry gatherings, give students and graduates insights into emerging trends and future employment opportunities.
Holding a dual degree from the University of Sharjah and the University of Barcelona enhances your credentials, providing recognition and career advantages locally, regionally, and internationally.

Further Academic Progression:
After completing this master’s program, students can pursue a PhD in Communication, Media Studies, or Innovation Management at the University of Sharjah or other international universities. This path allows for deeper research specialization and opens doors to careers in academia, advanced consultancy, and leadership roles in global media and innovation sectors.