MA Digital Fashion Innovation

MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product.

These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions.