Business Analytics and Artificial Intelligence MSc

1 Year On Campus Masters Program

Nottingham Trent University

Program Overview

The MSc Business Analytics and Artificial Intelligence at Nottingham Business School gives you the tools to turn data into real business impact. It’s perfect if you’re curious about how AI and analytics can solve real-world problems and want to develop the skills to make smart, data-driven decisions that drive innovation.

Curriculum Structure

First Year / Core Study
You’ll start by learning the fundamentals of analytics and AI in business through modules like Analytics and AI: Principles for Businesses, where you explore data basics and decision-making frameworks. Predictive Analytics and AI takes you further into predictive models and AI applications, while Data Management and Database Design equips you with hands-on skills in SQL and data governance. Alongside this, Professional Practice helps you develop communication skills and career readiness.

Second Year / Advanced Learning
Here, you’ll dive into Prescriptive Analytics and AI, learning how to design advanced analytics solutions that support strategic business decisions. Ethics and Governance of AI Systems ensures you understand responsible AI practices, while AI Management and Leadership teaches you how to lead projects and integrate AI into business strategies effectively.

Final Semester / Experiential Project
You’ll apply everything you’ve learned in a real-world setting through either a Consultancy Experience Project or a Business Research Project. If you choose the two-year route, there’s also the option of a Placement Diploma in Industrial Experience to gain professional experience before graduating.

Focus Areas

Business analytics, AI applications, predictive and prescriptive modelling, data management, ethical AI, leadership in technology, hands-on projects

Learning Outcomes

By the end of the program, you’ll be able to use analytics and AI to solve business problems, design ethical AI systems, manage data effectively, and lead projects that transform organisations.

Professional Alignment (Accreditation)

Nottingham Business School is part of the elite group of triple-accredited business schools (AACSB, EQUIS & AMBA), showing the highest global standards in business education.

Reputation (Employability Rankings)

NTU is ranked 1st in the UK for graduate employability (Uni Compare 2025), meaning your skills will be recognised and valued by employers worldwide.

Experiential Learning (Research, Projects, Internships etc.)

At Nottingham Business School, learning goes far beyond the lecture theatre. On this MSc, you’ll get hands-on experience with real business challenges, using the same tools and techniques that organisations rely on every day. Whether it’s building predictive models, exploring AI applications, or collaborating on consultancy projects, you’ll gain practical skills that employers truly value. Along the way, you’ll benefit from workshops, industry talks, field trips, and even an optional placement year — all designed to give you a taste of the professional world before you graduate.

Here’s how you’ll put your skills into action:

Capstone projects like the Consultancy Experience Project or Business Research Project, where you solve real business problems and create work you can showcase to future employers.
Optional placement year, giving up to 48 weeks of real-world work experience to boost your confidence and professional network.
Professional software and digital tools, including SPSS, Bloomberg terminals, and market research platforms like Mintel and Passport, so you can practise with industry-standard technology.
Workshops, industry talks, and field trips, connecting what you learn in class with how analytics and AI are applied in real organisations.
Personal and professional development events, including Personal Development Week and the Business Leaders’ Lecture Series, to sharpen your communication, teamwork, and career skills.
Collaborative group projects, where you’ll work with classmates from diverse backgrounds to tackle real business situations together.
Career support, with dedicated NTU teams helping you refine your CV, practise interviews, and explore placement opportunities.

Progression & Future Opportunities

Graduates from this MSc leave NTU ready to make an impact in the world of business analytics and AI, stepping into roles such as Business/Data Analyst, AI Consultant, Analytics Specialist, or Data Strategy Consultant. You’ll not only have the technical skills to handle data and AI tools but also the confidence, professional insight, and industry connections to thrive in the workplace:

Here’s how NTU supports your career journey:

Dedicated career guidance — NTU’s Employability team helps you polish your CV, prepare for interviews, optimise your LinkedIn profile, and find placements or internships tailored to your goals.
Top employability ranking — NTU is 1st in the UK for graduate employability (Uni Compare 2025), meaning your degree is highly regarded by employers.
Placement year opportunities — Take up to 48 weeks of real industry experience, building your professional network and gaining practical insights before you graduate.
Industry connections — Work on real-world projects, attend company talks, take part in field trips, and collaborate with businesses, so you see how analytics and AI are applied in practice.
Triple‑Crown accreditation — Nottingham Business School’s AACSB, EQUIS, and AMBA accreditations show that your qualification meets the highest global standards, making it recognised and respected worldwide.
Strong career outcomes — With a mix of practical experience, industry links, and professional skills, graduates are well-placed to enter competitive analytics, consulting, and AI-focused roles.

Further Academic Progression:
After your MSc, you could continue your studies with a PhD in Analytics, AI, or Business Intelligence, explore specialised professional certifications, or engage in research opportunities at NTU’s centres for cutting-edge AI and business research. This helps you deepen your expertise and open doors to advanced career paths in both industry and academia.