Business Analytics MSc

1 Year On Campus Masters Program

University of Bath

Program Overview

The MSc Business Analytics at Bath is designed to turn your curiosity about data into real-world business impact. You’ll learn how to analyse complex datasets, uncover insights, and make smart decisions that organisations really need—perfect for anyone aiming for a career in data analytics, business intelligence, or strategy.

Curriculum Structure

Year 1 (Full-Time, 1-Year Programme):
In the first semester, you’ll get a solid grounding in key analytical tools and methods. Modules like Business Statistics and Forecasting, Databases and Business Intelligence, and Optimisation and Spreadsheet Modelling will help you confidently explore, clean, and model data to solve real business problems.

By semester two, you’ll dive into more advanced and practical applications. Courses such as Data Mining and Machine Learning, Heuristics and Simulation, and Analytics in Practice let you apply your skills to real-world scenarios, while optional modules like Advanced Business Forecasting or Advanced Data Visualisation allow you to specialise further.

The summer term is all about putting your learning into action with the Dissertation in Business Analytics. This is your chance to tackle a real-world analytics project, showcase your problem-solving skills, and produce work that could impress future employers.

Focus areas: business statistics, data mining, machine learning, optimisation and modelling, business intelligence software, simulation, forecasting, data-driven decision making

Learning outcomes: graduate able to interpret and analyse complex data, apply advanced analytics techniques, use industry-standard tools to support business decisions, and carry out independent research with practical impact

Professional alignment (accreditation): recognised by UK professional bodies relevant to analytics and data science careers

Reputation (employability rankings): ranked in the top 100 in the world and top 10 in the UK for MSc Business Analytics in the QS Business Masters Rankings 2026

Experiential Learning (Research, Projects, Internships etc.)

At Bath, learning isn’t just about lectures and textbooks — it’s about getting your hands on real data and solving real business problems. From day one, you’ll use industry-standard analytics software, tackle datasets like a professional, and collaborate with classmates on projects that mirror what happens in the workplace. You’ll also hear directly from industry experts and have the chance to make connections that can jumpstart your career.

Here’s what that looks like in practice:

Industry tools and software: Work with up-to-date business analytics platforms and business intelligence software used in real companies, so you graduate job-ready.
Guest lectures and expert input: Learn from industry professionals from organisations such as IBM, Qlik, and WinPure, who share real-world insights and challenges.
Real data projects: Your dissertation can be based on actual datasets or company problems, giving you practical experience that employers value.
Collaborative and group work: Modules include group projects and case studies, helping you develop teamwork and problem-solving skills.
Modern facilities: Study in the new School of Management building, designed for interactive learning, teamwork, and networking, with dedicated spaces like the Employability Hub.
Careers integration: Participate in alumni sessions, business challenges, and careers fairs to practise presenting insights and building your professional network.

Progression & Future Opportunities

Graduating from Bath’s MSc Business Analytics opens the door to exciting careers where you can turn data into insights and strategy. Many of our graduates step straight into roles like Data Analyst, Business Analyst, Consultant, or Business Intelligence Specialist, working with leading global companies or innovative tech teams. The course equips you with the practical skills and professional confidence to make an immediate impact in the workplace:

University careers support: From the very start, you’ll have access to careers workshops, one‑to‑one advice, CV and interview guidance, and the Employment Hub to meet recruiters and explore opportunities.
Strong employment outcomes: Most graduates move quickly into professional roles, with 81 % of 2022–23 graduates accepting job offers shortly after finishing the course.
Industry connections: You’ll benefit from partnerships with companies and analytics specialists like IBM, Qlik, and WinPure, as well as professional networks like the Women in OR & Analytics Network, giving you real-world exposure and potential job connections.
Global recognition: With rankings in the top 100 worldwide and top 10 in the UK for Business Analytics (QS 2026), your degree carries weight with employers around the world.
Diverse graduate destinations: Alumni work across sectors including data analytics, consulting, business analysis, IT, and finance, often in roles that directly use the skills you develop on the course.

Further Academic Progression:
If you want to continue studying, Bath provides a strong foundation for PhD research in areas like business analytics, data science, or decision sciences. Many students also pursue specialised professional certifications or industry research roles, building on their dissertation experience to deepen expertise and expand career options.