MSc Digital Business and Data Analytics

12 Months On Campus Masters Program

University of Reading

Program Overview

The MSc Digital Business and Data Analytics at Henley is perfect for anyone who wants to turn raw data into smart business decisions. You’ll gain hands-on experience with the latest analytics tools, understand how data shapes strategy, and learn how to solve real business challenges — all while building skills that employers are actively looking for.

Curriculum structure

Core Learning

At the start, you’ll build a solid foundation in both business and analytics. Modules like Business Data Analytics (INMR95) teach you how to work with data to uncover trends, while Business Domain and Requirements Analysis (INMR66) shows you how to break down complex business problems. Business Informatics (INMR91) helps you understand how information systems support day-to-day business decisions.

Diving Deeper

As you progress, you’ll explore Business Intelligence and Data Mining (INMR77), learning to extract meaningful insights from big datasets. Optional modules let you shape the degree around your interests — for example, AI and Data Analytics in Business (INMR81), Digital Health and Data Analytics (INMR96), or IT Project Management (INMR65). You’ll also gain a broader understanding of organisations with Organisational Dynamics: Systems Thinking in the Digital Age (INMR98).

Independent Research & Dissertation

In your final term, you’ll take on the MSc Dissertation (INMR99), giving you the chance to explore a topic that excites you, apply your skills, and produce work that shows potential employers what you can do. It’s where everything comes together — analysis, strategy, and real-world business thinking.

Focus areas

Digital business transformation, data analytics and business intelligence, AI & machine learning, information systems, project management, sector-specific analytics like healthcare.

Learning outcomes

By the end of the course, you’ll confidently turn data into actionable business insights, tackle real-world problems, manage projects, and carry out independent research that demonstrates your analytical and strategic skills.

Professional alignment (accreditation)

This is a fully accredited postgraduate master’s from Henley Business School, designed to prepare you for careers in data analytics, digital business, IT consultancy, and project management.

Reputation (employability & outcomes)

Henley graduates are highly employable: 95% find work within a year, with roles at leading organisations such as Deloitte, TP Link, IQVIA, and the Competition and Markets Authority. With an average starting salary of around £36,646, this programme gives you both the skills and the career edge you need.

Experiential Learning (Research, Projects, Internships etc.)

At Henley, you won’t just sit in lectures — you’ll get your hands on real data, real tools, and real business problems from day one. The MSc Digital Business and Data Analytics is built to help you apply what you learn straight away, whether that’s exploring datasets, solving business challenges, or creating your own analytics projects. On campus, you’ll have access to fantastic facilities and digital resources, giving you everything you need to collaborate, research, and experiment.

Here’s what that looks like in practice:

Practical data tools: You’ll use modern analytics, business intelligence, and data‑mining software to turn raw data into insights you can actually use in business.
Real-world projects: Modules like Business Domain and Requirements Analysis and IT Project Management let you tackle realistic business scenarios, designing solutions and managing projects just like you would in a job.
Independent research: Your dissertation gives you the chance to lead your own project — from picking a research question to analysing data and presenting your findings — showing employers you can take a project from start to finish.
Industry insights: Learn from guest lectures and real-world case studies brought in by professionals working in the field, giving you a front-row view of how analytics is used in business today.
Top-notch campus resources: Whiteknights campus offers a huge library with both physical and digital resources, 24-hour PC labs, wireless internet, and plenty of study spaces — perfect for working alone or in teams on your analytics projects.

Progression & Future Opportunities

Graduates from Henley’s MSc Digital Business and Data Analytics leave ready to hit the ground running in roles like Data Analyst, Business Intelligence Consultant, Digital Business Manager, or IT/Analytics Consultant. By combining technical analytics skills with business know‑how, you’ll be equipped to make an impact in consulting, digital transformation, business intelligence, and analytics across a wide range of industries:

Tailored career support: Henley’s dedicated career team helps you polish your CV, practise interviews, plan your career, and connect with potential employers through events and workshops.
Strong employability outcomes: 95% of graduates find work within a year, giving you confidence that your degree opens doors in the job market.
Competitive starting salary: Graduates earn an average of £36,646 within the first year of employment.
Connections with top employers: Alumni have gone on to work at Deloitte, TP Link, IQVIA, the Competition and Markets Authority, and even leading academic institutions like the University of Oxford.
Lifelong support and networking: Henley keeps supporting you for up to four years after graduation, helping you explore new opportunities or shift your career focus as your ambitions grow.
Flexible career paths: The combination of data analytics, digital business, and management skills opens doors across consultancy, finance, IT, digital transformation, and business intelligence.

Further Academic Progression:
If you want to continue learning, the MSc is a great springboard for PhD studies in areas like data analytics, digital business, or business informatics. You could also pursue specialised postgraduate certificates or executive-level courses in analytics or management, depending on the direction you want your career to take.