International Business, Marketing and Human Resource Management MSc

12 Months On Campus Masters Program

University of Dundee

Program Overview

The MSc in International Business, Marketing and Human Resource Management at the University of Dundee is designed for students who want to build a strong global business profile while also developing expertise in how companies market creatively and manage people across cultures. It’s a great fit if you see yourself working in a multinational setting, leading marketing or HR functions, or shaping international business strategy.

Curriculum Structure

Foundation Programme (first 2 weeks)
You’ll start with a short Foundation Programme that helps you understand the different “International Business” pathways and choose the one that fits your ambitions. It’s also a great moment to meet your cohort, settle in, and get confident with the academic expectations.

Year of Study (12-month MSc)
Once the main degree begins, you’ll build your core business knowledge through modules like Internationalisation Strategies, International Business Strategy, International Business Finance, and Managing the Multinational Enterprise. These classes help you understand how global markets work, how multinational companies make decisions, and how financial forces shape international trade and investment.

At the same time, you’ll develop specialist strengths in two areas: marketing and human resource management. Marketing as Creative Practice introduces you to modern, culturally aware marketing approaches, showing you how creativity drives global brand success. International Human Resource Management teaches you to lead and manage people from different cultural backgrounds — a skill every global employer values.

Toward the end of the year, you’ll bring everything together through the International Business Project. Whether you choose an internship, a consultancy-style project, or an independent study, you’ll graduate with hands-on experience that makes your CV stand out.

Focus areas

Global business strategy; creative marketing practice; international HR management; cross-cultural leadership; multinational enterprise management; international trade and finance.

Learning outcomes

You’ll learn to analyse global business environments, design internationalisation strategies, create culturally aware marketing approaches, manage diverse global teams, and deliver a professional-level international business project with confidence.

Professional alignment (accreditation)

This degree offers eligibility for the CMI Level 7 Certificate in Management and Leadership (depending on module selections), and the Business School is AACSB accredited, placing it among the top business schools worldwide.

Reputation (employability rankings)

Graduates typically go into roles such as marketing assistant, junior business analyst, HR coordinator, project officer, investment analyst, or managerial roles across sectors like retail, banking, FMCG, energy, and real estate. Dundee’s dedicated Careers Service and strong employer network — with hundreds of recruiters engaging with students — further strengthens your employability.

Experiential Learning (Research, Projects, Internships etc.)

At Dundee, learning goes far beyond lectures — you’ll gain real-world skills that make you workplace-ready. From the moment you start, the programme is designed to let you apply what you learn, tackle practical business challenges, and get a feel for how international companies operate. Whether it’s through live projects, internships, or hands-on assignments, you’ll leave with more than just theory — you’ll have tangible experience to showcase to employers.

Here’s how the programme makes that happen:

Global internships: Take part in an eight-week internship, either in the UK or internationally in locations like China, Mexico, or Vietnam, giving you invaluable exposure to real business environments.
Live projects with organisations: If an internship isn’t your path, you can work on a consultancy-style or independent project with an actual company, putting your business, marketing, and HR knowledge into practice.
Industry-relevant case studies and assignments: Core modules let you explore real-world business challenges — analysing global markets, developing marketing strategies, or tackling HR issues in multicultural settings.
Dedicated Careers Service support: One-to-one coaching, workshops, networking events, and pre-arrival programmes help you prepare for internships and future careers in global business.
Access to a strong employer network: Over 300 employers visit Dundee annually, offering placements, projects, and recruitment opportunities, connecting you directly with potential future employers.

Progression & Future Opportunities

Graduates of this MSc often move into exciting roles such as marketing assistants, junior business analysts, HR coordinators, or project officers in sectors like retail, banking, FMCG, and real estate. The degree gives you a versatile skill set that makes you ready for international business, marketing, or HR roles, wherever your career ambitions lie. With hands-on experience and global insight, you’ll be confident stepping into professional roles straight after graduation.

Because of this, you’ll benefit from:

Dedicated career support: Dundee’s Careers Service provides one-to-one coaching, workshops, recruitment fairs, and access to over 300 employers visiting campus each year, helping you turn your skills into a job.
Strong graduate outcomes: Alumni go on to work in a range of industries worldwide, showing the high demand for expertise in international business, marketing, and HR.
Professional accreditation: The course offers Chartered Management Institute (CMI) Level 7 certification options and recognition from CIPD, boosting your credibility in HR and management globally.
Global employability: With a mix of international business, marketing, and HR training, you graduate with a profile that appeals to multinational companies and global recruiters.

Further Academic Progression:
If you want to continue studying, this MSc opens doors to specialized master’s programs in areas like finance, international management, or human resources, and even PhD-level research if you’re interested in academic or consultancy careers focused on global business strategy and HR.