MSc International Business and Marketing

1 Year On Campus Masters Program

Sheffield Hallam University

Program Overview

The MSc International Business and Marketing is designed to give you a real-world understanding of how businesses operate globally while equipping you with the marketing skills needed to succeed in international markets. It’s perfect for anyone who wants to combine a passion for business with a knack for marketing, preparing you for a career where you can make an impact across cultures and industries.

Curriculum structure
In this one-year full-time program, you’ll get a mix of hands-on learning and theory that mirrors real business challenges.

You’ll start with International Management Competencies, learning how to work effectively with people from different cultures, developing your leadership, negotiation, and teamwork skills.

Next, International Marketing Strategy will show you how to create marketing plans that really work in global markets — from analysing target audiences to measuring the success of your campaigns.

Through Leadership and Decision Making for Sustainable Marketing, you’ll focus on leading responsibly, balancing innovation with sustainability, and understanding the bigger picture of marketing in international contexts.

In Multinational Enterprises – Navigating Global Challenges, you’ll explore how big global businesses operate, tackling issues like supply chains, ethical decisions, and strategic partnerships.

Finally, you’ll put it all together with either a live consultancy project or a dissertation, giving you the chance to solve real-world problems, conduct research, and build skills that employers value.

Focus areas: International business strategy, cross-cultural management, global marketing strategy, sustainable marketing, global supply chain & enterprise challenges, consultancy and research skills

Learning outcomes: Develop the skills to plan and implement marketing strategies worldwide, lead multicultural teams, analyse global business environments, manage projects effectively, and make responsible, sustainable business decisions.

Professional alignment (accreditation): Offered by Sheffield Business School, accredited by AACSB and recognised by EFMD for its impact on business education.

Reputation (employability rankings): Sheffield Hallam holds a Gold rating in the UK’s Teaching Excellence Framework (TEF 2023), reflecting high-quality teaching and strong graduate outcomes.

Experiential Learning (Research, Projects, Internships etc.)

This MSc is all about learning by doing. You won’t just sit in lectures; you’ll get hands-on experience that helps you build skills that employers actually value. From working on real business problems to collaborating with peers on marketing projects, the program gives you a taste of what it’s like to work in international business and marketing. You’ll also have access to modern facilities, digital tools, and plenty of support to make your learning practical and engaging.

Here’s how you’ll experience it in practice:

Work on live consultancy projects or a dissertation, giving you the chance to solve real organisational challenges and apply what you’ve learned to practical problems.
Collaborate in group projects and presentations, honing teamwork, communication, and leadership skills.
Use digitally-enabled classrooms and simulations, which let you practise marketing strategy and international business decision-making in a realistic environment.
Access Sheffield Business School’s facilities, including the City Campus, Adsetts Library, and 24/7 study spaces for research and project work.
Benefit from guest lectures and industry insights, connecting you with real-world business leaders and understanding the global marketplace.
Take part in field visits to UK businesses, seeing firsthand how organisations operate and making your learning come alive.
Join career development workshops and networking events, helping you build connections and prepare for life after graduation.

Progression & Future Opportunities

Graduates from this MSc often step straight into exciting roles in international business and marketing, including positions like marketing executive, business development manager, account manager, or market research analyst. The course equips you with a strong mix of practical skills, strategic thinking, and a global perspective, giving you the confidence to tackle real-world business challenges and thrive in cross-cultural environments. Here’s how Sheffield Hallam helps you get there:

Careers and Employability Support: The university’s dedicated service guides you from day one, offering help with CVs, job applications, interview prep, mentoring, and even placements or internships.
Graduate Outcomes: Around 95% of Sheffield Hallam graduates are in work or further study within 15 months of finishing their degree.
Industry Connections: The school has strong links with businesses worldwide, giving you opportunities to network and secure roles with international employers.
Accreditation and Recognition: As part of Sheffield Business School, the MSc is AACSB-accredited and holds the EFMD BSIS label, which employers recognise globally.
Global Career Flexibility: Your skills are transferable, meaning you can pursue opportunities in the UK, Europe, Asia, or anywhere in the international business landscape.

Further Academic Progression:
If you want to keep learning, you could move on to a PhD in international business or marketing, or explore specialised master’s programs in areas like global supply chain management, international trade, or strategic marketing. You could also pursue professional certifications in digital marketing, data analytics, or leadership to further boost your career prospects.