International Business and Marketing MSc

12 Months On Campus Masters Program

University of Dundee

Program Overview

The MSc International Business and Marketing at Dundee blends a clear understanding of global business — from trade and finance to strategy — with modern marketing skills like digital promotion, customer experience design and global-market planning. It’s a great fit if you’re aiming to build a career in multinational companies, global marketing teams, or even launch your own international venture.

Curriculum structure
When you begin, you’ll go through a 2-week Foundation Programme that helps you and your classmates — who may come from very different academic backgrounds — get comfortable with the course, choose your modules wisely, and start building friendships and a support network.

During the 12-month programme, you study core international business modules — exploring things like global financial markets, international trade & investment, risk analysis and cross-border business strategy — so you understand how companies operate across borders.

At the same time, you get to dive into marketing-specialist modules. Depending on your choices, you might study units such as Digital Marketing, Marketing Management & Strategy, Experience Design (creative marketing & customer experience), or Applied Business & Marketing Research — giving you tools to plan campaigns, understand global consumer behaviour, and design marketing strategies that work across cultures.

Near the end, you complete a core project module — which could be an eight-week internship, a practical project with a company, or an independent marketing/research initiative. That means you graduate with real-world experience, not just academic knowledge.

Focus areas:
International business strategy; global trade and finance; risk and market-entry analysis; digital marketing and customer experience design; global consumer behaviour; marketing management; applied research and real-world business projects.

Learning outcomes:
You’ll learn to analyse and interpret global business environments, craft marketing strategies tailored for international markets, use digital and creative marketing tools, understand consumer behaviour across cultures, and execute marketing/business projects with hands-on experience.

Professional alignment (accreditation):
The course is accredited by Chartered Management Institute (CMI) at Level 7 — depending on your module choices — which gives you an extra professional qualification alongside your MSc.
Plus, Dundee’s AACSB accreditation ensures that you are getting a degree recognized for academic quality and relevance.

Reputation (employability / recognition):
Dundee is a well-regarded university in the UK, and this master’s is designed with real-world careers in mind: the mix of global business insight + modern marketing + internships gives graduates tools companies look for.

Experiential Learning (Research, Projects, Internships etc.)

One of the best things about this MSc is how much you learn by doing. Dundee makes sure you don’t just understand international business and marketing in theory — you actually practice it. From your first weeks on campus, you’re guided through a supportive Foundation Programme that helps you settle in, explore your options, and connect with classmates from all over the world. As the year unfolds, you’ll work on real marketing challenges, analyse global business scenarios in teams, and get the chance to step into the industry through a hands-on internship or project.

And because this programme blends business with marketing, you’ll constantly be applying ideas to real situations — running group activities, using digital tools, and shaping solutions the way professionals do. Here’s what that looks like in practice:

Eight-week Global Internship: You can take on an internship organised by Dundee’s School of Business — a chance to gain practical experience either in the UK or internationally, depending on availability and visa requirements.
Industry-Focused Project Module: Instead of a traditional dissertation, you choose a pathway that suits you — an internship-based project, an organisation-linked project, or an independent marketing/business project that lets you dive into a topic you’re passionate about.
Group Projects & Marketing Simulations: You’ll work in teams across modules, especially in areas like marketing practice and creative strategy, where you design campaigns, test ideas, and learn through simulated marketing challenges.
Modern Digital Learning Tools: Teaching blends lectures, workshops, seminars, and online learning — meaning you get hands-on experience with digital platforms and cloud-based resources used across the business world.
Exposure to Digital Marketing Tools: Through modules such as Digital Marketing, Search Marketing, Social Media Marketing and Digital Asset Management, you’ll build confidence using the kinds of tools and approaches today’s marketing teams depend on.

Progression & Future Opportunities

Graduates from this MSc step confidently into roles where marketing and international business overlap — the kind of careers that let you work across markets, cultures, and industries. Many students go on to positions like Digital Marketing Executive, International Brand Manager, Global Marketing Analyst, or Marketing & Communications Manager, applying what they learned directly in the workplace. And because the degree blends practical experience with strategic knowledge, you’ll be ready to make an impact from day one.

Here’s what supports your journey and helps you turn this degree into real opportunities:

Dedicated careers support: Dundee’s School of Business has its own career and employability team offering one-to-one coaching, CV reviews, mock interviews, skills workshops, and guidance tailored to business students.
Access to employers: The University welcomes hundreds of employers every year through recruitment fairs, networking events, and employer-led workshops — giving you plenty of chances to connect with companies and discover openings.
Accredited for long-term value: The School of Business is AACSB-accredited, a global standard held by only a small percentage of business schools worldwide — a strong signal to employers about the quality of your degree.
Strong graduate outcomes: Many Dundee business graduates move into high-skilled roles soon after finishing their programme, a reflection of the university’s focus on employability and real-world preparation.
Career flexibility: Because this programme combines international business with modern marketing, graduates enter a wide range of fields — from global marketing strategy to brand development, research, and business growth roles.

Further Academic Progression:
If you decide to continue your academic journey, this MSc can lead into more specialised study — such as advanced marketing degrees, international business strategy programmes, or a research pathway like an MRes or PhD in Marketing or International Business.